# Bottled Probiotic Smoothies Evolution Fresh Launched a New Line of Premium, Functional Beverages By Laura McQuarrie | Published 2017-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/evolution-fresh References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/09/Standout_beverage_innovation_a.aspx?ID) & [news.starbucks](https://news.starbucks.com/press-releases/evolution-fresh-announces-2018-innovations) Evolution Fresh—the cold-pressed juice and smoothie brand owned by [Starbucks](https://www.trendhunter.com/trends/evolution-fresh-divestment)—is now unveiling a line of probiotic smoothies to expand upon its existing collection of premium bottled beverages. The Evolution Fresh Daily Probiotic Smoothies combine a base of coconut milk with cold-pressed fruit and vegetable juice to create varieties like Organic Date-licious Greens, Organic Dark Chocolate Orange and Organic Mango Chai. True to the name of new new drink line, probiotics are also a key part of these beverages. As Evolution Fresh president Ryan Ziegelmann describes: "Our new functional smoothies combine our cold-pressed juices with ingredients with functional benefits like probiotics, fiber and plant-based protein." Since probiotics offer numerous benefits that go above and beyond just good gut health, many consumers are looking for beverages and snacks enriched with probiotics for convenient on-the-go enjoyment. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** Opportunity for developing innovative products that combine cold-pressed juices with functional ingredients like probiotics, fiber, and plant-based protein. - **Probiotic Enriched Products:** Growing demand for probiotic-enhanced beverages and snacks, providing an opportunity for creating convenient on-the-go options. - **Premium Bottled Smoothies:** Expansion of the market for high-quality, cold-pressed smoothies in a bottled format, presenting opportunities for branding and packaging innovations. ### Who This Affects Most - **Beverage Industry:** Incorporating functional ingredients like probiotics into cold-pressed juices and smoothies to cater to health-conscious consumers. - **Snack Industry:** Developing probiotic-enriched snacks that offer convenience and health benefits to meet the demand for on-the-go products. - **Packaging Industry:** Creating innovative packaging solutions for premium bottled smoothies that highlight the quality and freshness of the product. ## Related on Trend Hunter - [Collaborative Probiotic Smoothies](https://www.trendhunter.com/trends/lifeway-probiotic-sunrise-smoothie.md) - [Gut-Friendly Functional Smoothies](https://www.trendhunter.com/trends/trust-your-gut-smoothie.md) - [Real Fruit Sodas](https://www.trendhunter.com/trends/real-fruit-soda.md) - [Organic Fruit Soda Expansions](https://www.trendhunter.com/trends/evolution-fresh-real-fruit-soda.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md) - [Premium Beverage Company Acquisitions](https://www.trendhunter.com/trends/evolution-fresh-divestment.md) - [Probiotic Collagen Smoothies](https://www.trendhunter.com/trends/probiotic-smoothie-collagen.md) - [Bottled Smoothie Starters](https://www.trendhunter.com/trends/smoothie-starter.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/prebiotic-protein-smoothie.md)