# Interactive Mental Health Videos Replace the Face is an Evocative Music Video and Message Board By Alyson Wyers | Published 2015-01-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/evocative-music-video References: [springwise](http://www.springwise.com/interactive-music-video-viewers-talking-depression/) & [replacetheface.net](http://www.replacetheface.net/) This interactive and evocative music video is intended to draw people into a [discussion about depression and mental health](https://www.trendhunter.com/trends/free-mind-campaign). 'Replace the Face' launched on Blue Monday (January 19th, 2015) and is a fitting platform given today [Bell](https://www.trendhunter.com/trends/ai-research-tool) is donating 5 cents to mental health initiatives in Canada for everyone using the #BellLetsTalk hashtag on a variety of different social media platforms. In the evocative music video, viewers are assigned a character (either male or female) and are engaged in discussions of [depression and suicide](https://www.trendhunter.com/trends/please-stay-alive) (issues tackled in the short film) through a message board after. The collaborative effort, the mini-site is from Australian band Lowlakes and Dutch creative agency Spektor. The project is intended to create not just social change, but communal space and communication of shared experiences. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Interactive Mental Health Videos:** Opportunity for creating interactive digital platforms that encourage open discussions and raise awareness about mental health. - **Depression and Suicide Awareness:** Opportunity for content creators to address difficult topics and promote mental health advocacy through creative ways. - **Collaborative Communication Platforms:** Opportunity to develop online platforms that foster communal space and shared experiences for individuals dealing with mental health issues. ### Industries Being Reshaped - **Music:** Integration of music and storytelling to address mental health can create innovative ways for musicians to connect with their audience and promote social change. - **Digital Media:** Utilizing interactive videos and message boards to raise awareness about mental health can disrupt traditional methods of mental health advocacy and education. - **Creative Agency:** Collaborating with artists and musicians to create impactful content about mental health can provide new opportunities for creative agencies to make a positive social impact. ## Related on Trend Hunter - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Mental Health Postcard Platforms](https://www.trendhunter.com/trends/bts-2.md) - [Mental Health Campaigns](https://www.trendhunter.com/trends/no-one-is-left-behind.md)