# Satirical Hair Solutions Witty Descriptions & Slogan Makes Evo a Worthy Haircare Competitor By Andrew Robichaud | Published 2009-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/evo-hair-products References: [coolhunting](http://www.coolhunting.com/archives/2009/07/evo_hair_produc.php) & [evoresearch.au](http://www.evoresearch.com.au/) Grabbing people's attention is always a good place to start when trying to sell a product. The creative minds at [Evo](https://www.trendhunter.com/trends/mbf-lounge-new-york) have hit the nail on the head with their new collection of [haircare products](https://www.trendhunter.com/trends/nexxus-styling-collection). The names of the products make you curious about their composition and focus (Easy Tiger, Box O’Bollox, Gangsta Grip, Root Canal). The descriptions on the containers of the products are [hilarious](https://www.trendhunter.com/trends/axe-campaign) as well (Ritual Salvation, Bride of Gluttony, Normal Persons). The best part of the Evo brand is the slogan (well, the video is humorous too): “Saving ordinary humans from themselves.” Maybe I’m not a complete lost cause, all I need is Evo. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Witty Product Names:** The use of clever and intriguing names for products can capture consumer attention and generate curiosity, potentially leading to increased sales. - **Humorous Descriptions:** Using funny and entertaining descriptions on product packaging can create a unique brand identity and make the product more memorable to consumers. - **Creative Brand Slogans:** Crafting a catchy and humorous brand slogan can help differentiate a company from competitors and resonate with consumers, increasing brand recognition and loyalty. ### Industries Being Reshaped - **Haircare Products:** The haircare industry can incorporate witty product names, humorous descriptions, and creative brand slogans to create a unique selling proposition and stand out in the market. - **Consumer Goods:** The consumer goods industry, in general, can benefit from utilizing witty product names, humorous descriptions, and creative brand slogans to make their products more engaging and appeal to a wider audience. - **Marketing and Advertising:** The marketing and advertising industry can explore the use of witty product names, humorous descriptions, and creative brand slogans as innovative strategies to develop compelling campaigns and attract consumer attention. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Mood-Boosting Haircare](https://www.trendhunter.com/trends/happy-hair-people.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md)