# Smooth Creamy Antioxidant Smoothies Evive's BLU Smoothie Celebrates the Beginning of the Year. By Grace Mahas | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/evives-blu-smoothie References: [en.evivenutrition](https://en.evivenutrition.ca/products/blu)  [Evive](https://www.trendhunter.com/trends/smoothie-pop) introduces its first 2024 innovation, the [BLU](https://www.trendhunter.com/trends/fil-blu) smoothie, a limited edition blend perfect for the start of the new year. This smoothie, available exclusively online, features a unique combination of blueberries, banana, peach, blackberries, and lavender, offering a delicate and sweet taste. It's designed to be a wellness ally, providing strength and sweetness for a fresh takeoff into the new year. Crafted by Evive co-founders, Claudia and Dominic Dubé, the BLU smoothie is a testament to their commitment to a balanced and healthy lifestyle. Blueberries, the smoothie's primary ingredient, are rich in anthocyanin, Vitamin C, and Vitamin A, offering antioxidant properties and a naturally sweet flavor. BLU also includes superfoods like baobab powder, [1 million probiotic CFUs](https://www.trendhunter.com/trends/lifeway-probiotic-sunrise-smoothie), and a blend of dehydrated vegetables and seeds. It's packed with essential nutrients, including Vitamins A, C, E, B1, B6, D, and potassium, promoting well-being, healthy skin, immune system support, energy metabolism, and a healthy gut flora. BLU smoothie from Evive is a flavorful and nutritious choice for starting the year right. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 31% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Smoothies:** The introduction of Evive's BLU smoothie as a limited edition blend highlights the trend of creating exclusive and unique flavors for a specific period. - **Wellness Ally:** Evive's BLU smoothie taps into the trend of promoting wellness and a balanced lifestyle with its combination of antioxidant-rich ingredients and essential nutrients. - **Online Exclusivity:** The availability of Evive's BLU smoothie exclusively online showcases the trend of targeting digitally savvy consumers and leveraging e-commerce channels for product distribution. ### Where This Applies - **Food and Beverage:** The introduction of Evive's BLU smoothie, a unique and healthy option, demonstrates opportunities for innovation in the food and beverage industry. - **Health and Wellness:** Evive's BLU smoothie, with its focus on well-being and the inclusion of superfoods, aligns with the growing demand for health and wellness products and services. - **E-commerce:** The online exclusivity of Evive's BLU smoothie highlights the potential for disruptive innovation in the e-commerce industry, specifically in the realm of food and beverage products. ## Related on Trend Hunter - [Detox Immune Supporting Smoothies](https://www.trendhunter.com/trends/immune-supporting-smoothies.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md) - [Longevity-Focused Smoothies](https://www.trendhunter.com/trends/limitless-smoothie.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/smoothie-of-the-year.md) - [Recovery-Promoting Blueberry Smoothies](https://www.trendhunter.com/trends/blueberry-tart-cherry-smoothie.md) - [Tropical Blue Smoothie Bowls](https://www.trendhunter.com/trends/blue-bliss-bowl.md) - [20-Ingredient Beauty Smoothies](https://www.trendhunter.com/trends/wildberry-glow-smoothie.md) - [Nutritious Green Tea Smoothies](https://www.trendhunter.com/trends/everbowl.md)