# Playful Photographer Lookbooks The EVISU Jean Ads Star Celebrity Photographer Terry Richardson By M | Published 2014-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/evisu-jean References: [hypebeast](http://hypebeast.com/2014/9/evisu-2014-fall-winter-campaign) & [evisu](http://www.evisu.com/) The newest [EVISU jean campaign ads](https://www.trendhunter.com/trends/sydney-sweeney-1) star celebrated and controversial photographer Terry Richardson posing alongside top model Eniko Mihalik. The images showcase the two talented indivudals having fun playing around in the [high fashion brand's latest hip garments](https://www.trendhunter.com/trends/mingyu-fall-denim). EVISU is a [high-fashion Japanese designer denim brand](https://www.trendhunter.com/trends/blue-tab) that sells stylish and quality fitted jeans. For the company's Fall/Winter 2014 campaign, the brand chose to feature notorious photographer Richardson despite his recent mishaps in the fashion world this year. The ads capture Richardson posing alongside Mihalik in front of the camera for a change dressed up in EVISU jeans and red plaid button-up shirts. The images are incredibly playful and some even a bit provocative as Mihalik lets Richardson tug on her one piece bathing suit. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 69% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Photographer Collaborations:** Fashion brands partnering with renowned photographers to create playful and attention-grabbing advertisements. - **Controversial Advertising Strategies:** Companies embracing controversial figures or concepts to generate buzz and capture consumer attention in their campaigns. - **Playful Fashion Campaigns:** High-fashion brands incorporating fun and playful elements in their ad campaigns to appeal to a younger demographic. ### Industries Being Reshaped - **Fashion:** Fashion brands using innovative advertising strategies to stand out in a crowded market. - **Photography:** Photographers collaborating with fashion brands to create unique and memorable visual content for advertisements. - **Apparel:** Apparel companies incorporating playful and provocative elements in their marketing campaigns to differentiate themselves and attract customers. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md)