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# Estonia-Celebrating Chocolate Bars
This EVIOO Dark Chocolate Bar Honors Estonia's 100th Birthday

By Riley von Niessen | Published 2018-04-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/evioo
References: [kalev.eu](https://kalev.eu/en/product/evioo-dark-chocolate/)

February 24th 2018 officially marked the Republic of Estonia's 100th birthday, which inspired EVIOO to release a [limited edition dark chocolate bar](https://www.trendhunter.com/trends/peters-chocolate) that honors its history.

The bar comes packaged in a sleek black wrapper, which is accented with some subtle brick-like artwork. Large silver lettering marks the brand's name, as well as the description of the dark chocolate bar on the front. In a minimalist font, "100" is written boldly at the top of the wrapper as well, noting Estonia's century-old existence.

The [dark chocolate bars](https://www.trendhunter.com/trends/micro-batch-chocolate-bars) are still available from the Kalev website, where consumers can also pick up a [milk chocolate version](https://www.trendhunter.com/trends/gnaw-chocolate-bar) of the same bar, which features the same branding but on a bright blue wrapper instead.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 12% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Limited Edition Products:** Creating limited edition products to commemorate significant events or milestones.
- **Minimalist Packaging:** Using sleek and minimalist packaging designs for consumer products.
- **National Pride Marketing:** Capitalizing on national pride and heritage for marketing purposes.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for food and beverage companies to create limited edition products for special occasions.
- **Consumer Goods:** Opportunity for consumer goods companies to explore minimalist packaging designs for their products.
- **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop campaigns that capitalize on national pride and heritage.

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