# Dark Magic Booze Branding Drink Evil Spirits Vodka if You Dare to Wake Up the Lurking Demons By Gil Cohen | Published 2013-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/evil-spirits References: [lovelypackage](http://lovelypackage.com/evil-spirits-vodka/) & [stbernadine](http://www.stbernadine.com/) Dark and foreboding, the Evil Spirits Vodka packaging makes it clear that this alcohol is only for the daredevils who won't get easily spooked by ghosts and ghouls. The big black box is completely devoid of any markings except for the ominously creepy message "something wicked this way comes," sparking a sense of excitement when opening the packaging, as though we are about to open up [Pandora's](https://www.trendhunter.com/trends/pandora-and-cheezit) box. Next to the [vial of vodka](https://www.trendhunter.com/trends/ghost-face-vodka) within, a Ouija board nestles amongst the black satin with a silver planchette that bares the brand's logo. A small handbook explains how to use the Ouija board to summon up spirits from the dead and also provides deviously delicious drink recipes. Evil Spirits Vodka would make for a crazy fun night of [diabolically wicked entertainment](https://www.trendhunter.com/trends/macabre-spirits). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Dark Branding Trend:** Opportunity for Halloween/haunted-themed products that use dark branding, such as creepy packaging and imagery. - **Experiential Product Packaging:** Opportunity for brands to create an immersive and interactive experience through product packaging, such as providing a Ouija board with instructions and drink recipes. - **Novelty Alcohol Products:** Opportunity for unique and quirky alcohol products that appeal to niche markets and offer something different from traditional alcohol brands. ### Who This Affects Most - **Alcohol Industry:** Opportunity for alcohol brands to tap into the market for unique and novel products that offer consumers a different experience than traditional alcohol brands. - **Halloween/party Industry:** Opportunity for companies to create and market products for Halloween parties, haunted houses, and other events that require spooky themed products like Evil Spirits Vodka - **Marketing Industry:** Opportunity for marketing agencies to provide branding and packaging solutions to clients looking to create unique and immersive experiences for their products. ## Related on Trend Hunter - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md) - [Witch-Approved Vodkas](https://www.trendhunter.com/trends/midsummer-reserve.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md) - [Haunting Whisky Spirits](https://www.trendhunter.com/trends/the-weeping-spirit.md) - [Supernatural Non-Alcoholic Elixirs](https://www.trendhunter.com/trends/pathfinder-hemp-and-root.md) - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md)