# Girly Gamer Gadgets The Evil Controllers Pink Camo Controller Recognizes the Ladies By Renee Ramsarran | Published 2011-01-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/evil-controllers-pink-camo-controller References: [chipchick](http://www.chipchick.com/2011/01/evil-controllers-girl-gamer-pink.html) & [evilcontrollers](http://www.evilcontrollers.com/blog/evil-controllers-announces-girl-gaming-month/) The Evil Controllers Pink Camo Controller will roll out as part of a celebration for lady gamers. The company has dubbed February ‘Girl Gaming Month’ to recognize an underappreciated gaming demographic. The [pink camouflaged decaled controllers](https://www.trendhunter.com/trends/play-in-pink) will be released on February 1st, along with new [girlie tank tops](https://www.trendhunter.com/trends/pink-soldier-saber), keychains, and a video competition. The Evil Controllers Pink Camo Controller gives a feminine twist to the standard hardware. Do you approve of the pink badass design? ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Feminine Gamer Accessories:** Disruptive innovation opportunity: Develop a line of gaming accessories targeted specifically towards female gamers, incorporating feminine designs and aesthetics. - **Gender-inclusive Gaming Marketing:** Disruptive innovation opportunity: Create marketing campaigns that promote inclusivity and showcase the diversity of the gaming community, targeting both male and female gamers. - **Girl Gaming Month Celebrations:** Disruptive innovation opportunity: Organize special events and promotions during designated 'girl gaming months' to celebrate and empower female gamers. ### Industries Being Reshaped - **Gaming Accessories:** Disruptive innovation opportunity: Revolutionize the gaming accessory market by introducing a wide range of accessories that cater specifically to the needs and preferences of female gamers. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop innovative marketing strategies and campaigns that redefine the portrayal of gamers, providing a more inclusive and diverse representation. - **Events and Promotions:** Disruptive innovation opportunity: Create unique and engaging events and promotions geared towards celebrating and supporting female gamers, fostering a welcoming and empowering gaming community. ## Related on Trend Hunter - [Stylish Gaming Controllers](https://www.trendhunter.com/trends/xbox-wireless-controller.md) - [Pastel-Colored Gaming Controllers](https://www.trendhunter.com/trends/pastels-collection.md) - [Gamer-Designed Custom Controllers](https://www.trendhunter.com/trends/dream-controller.md) - [Personalized Console Controllers](https://www.trendhunter.com/trends/xbox-design-lab.md) - [Cartoon-Themed Gaming Controllers](https://www.trendhunter.com/trends/powera-1.md) - [Gender-Inclusive Gaming Accessories](https://www.trendhunter.com/trends/aurora-gaming.md) - [Camouflaged Console Accessories](https://www.trendhunter.com/trends/gray-camouflage-accessories.md) - [Game-Themed Controller Panels](https://www.trendhunter.com/trends/razer-kitsune-fighters-edition-akuma.md) - [Gilded Gradient Gaming Controllers](https://www.trendhunter.com/trends/xbox-wireless-controller-gold-shadow.md)