# Cocktail-Themed Water Bottles These Evian Water Bottles Aim to Lower Excessive Alcohol Consumption By Ady Floyd | Published 2016-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/evian-water-bottles References: [luxurylaunches](http://luxurylaunches.com/other_stuff/evian-aims-to-cheer-winter-stricken-brits-with-limited-edition-bottles.php) & [packagingnews](http://www.packagingnews.co.uk/design/new-packs/evian-launches-limited-edition-spirits-packs-07-01-2016) This cheeky new line of Evian water bottles was created to help consumers stick to alcohol-free new year's resolutions. The creative water bottle brand has crafted and launched three cocktail-themed labels that are designed to replace consumers' desire for real alcohol. The three flavors are cleverly titled "Evian-Jito, Evian-Colada and Evian-Politan." Each of the bottles feature a brightly colored label with imagery to suit their new mocktail names. This limited-edition line of Evian water bottles is collectively called 'Evian Spirits,' aiming to brighten the moods of consumers. The ultimate goal for these vibrant bottles is to reduce post-holiday blues, while encouraging positive health choices. The new bottles will be available for a limited time until February. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Alcohol-free New Year's Resolutions:** Opportunity to create products and services that support consumers in their commitment to reduce alcohol consumption and make healthier choices. - **Cocktail-themed Labels:** Potential to develop unique packaging and branding strategies that mimic the appeal of alcoholic beverages while offering non-alcoholic alternatives. - **Limited-edition Beverage Packaging:** Chance to capitalize on the popularity of limited-edition products for a specific time period, creating a sense of exclusivity and urgency. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to develop and market alcohol-free alternatives that mimic the flavors and experience of cocktails. - **Health and Wellness Industry:** Potential to offer support, resources, and products for individuals seeking to reduce their alcohol consumption and improve overall health. - **Packaging and Labeling Industry:** Opportunity to create innovative, eye-catching designs for limited-edition beverage packaging that attract consumer attention and drive sales. ## Related on Trend Hunter - [Bubbly Low-Calorie Mocktails](https://www.trendhunter.com/trends/maison-perrier-chic.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Non-Carbonated Low-Alcohol Cocktails](https://www.trendhunter.com/trends/funny-water.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Replenishing Mineral Water Campaigns](https://www.trendhunter.com/trends/crazy-dry-january.md)