# Tennis Court Water Stations The Evian Refill Water System Will Be at Wimbledon By Michael Hemsworth | Published 2023-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/evian-refill-water-system References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/new-refillable-evian-on-court-at-wimbledon-27-06-2023/) & [evian](https://www.evian.com/en_us)  The [Evian](https://www.trendhunter.com/trends/carlos-alcaraz) refill water system has been announced as a first-ever solution that will be at Wimbledon this year to provide players with on-court refreshment. The system will see players wielding their very own [reusable Evian-branded bottles](https://www.trendhunter.com/trends/anew) that can be easily refilled with the brand's natural mineral water on-court and at designated areas for players. This includes dressing rooms, practice courts and restaurants to encourage them to quench their thirst in a decidedly more sustainable manner than with single-use alternatives. Vice President, Marketing, [Danone UK & Ireland](https://www.trendhunter.com/trends/evian-and-wimbledon) Sarah Dossett spoke on the Evian refill water system saying, "We are incredibly proud of our long-standing relationship with one of the world’s most prestigious sporting events. Together through collaboration, we are excited to pilot this new system for 2023. The development of a refill solution to deliver our Evian water to players demonstrates Evian’s continued commitment to innovate. Together with Wimbledon, we are continuing our journey towards our circularity ambitions.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 71% | Activity: 89% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Reusable Water Solutions:** The Evian refill water system highlights the trend towards reusable water solutions that reduce single-use plastic waste. - **Sustainability in Sports Events:** The implementation of the Evian refill water system at Wimbledon reflects the growing trend of promoting sustainability in sports events. - **Collaborative Innovation:** The partnership between Evian and Wimbledon showcases the trend of collaborative innovation in creating more sustainable solutions. ### Where This Applies - **Beverage Industry:** The Evian refill water system presents disruptive innovation opportunities in the beverage industry by promoting sustainable packaging and distribution methods. - **Sports Industry:** The implementation of refill water systems in sports events offers disruptive innovation opportunities in the sports industry to promote sustainability and eco-friendly practices. - **Packaging Industry:** The focus on reusable bottles and reducing single-use plastic in the refill water system at Wimbledon opens up disruptive innovation opportunities in the packaging industry to develop more sustainable alternatives. ## Related on Trend Hunter - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md) - [Tennis Champion Hydration Partnerships](https://www.trendhunter.com/trends/carlos-alcaraz.md) - [Waterside Finals Experiences](https://www.trendhunter.com/trends/ss-evian.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Waste-Reducing Cold Cups](https://www.trendhunter.com/trends/clubzero.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md)