# Upscale Water Brand Pop-Ups The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015 By Rebecca Byers | Published 2015-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/evian-popup References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-evian-opens-london-pop-up-shop/brands/article/1352022) Part of a campaign aimed at busy London commuters, this [Evian](https://www.trendhunter.com/trends/club-hydration) pop-up shop is a perfectly branded retail experience located in the English's capital's underground. Designed in collaboration between the luxury water brand and agency [N20](https://www.trendhunter.com/trends/nespresso-n20), the branded temporary retail establishment is complemented by a large-scale activation carried out at the 2015 Wimbledon Championships, for which Evian is a sponsor. The Evian pop-up is outfitted in the trademark pastel pink that matches the bottled water brand's lids and features Evian-branded tennis balls, facial sprays and umbrellas. The Evian pop-up will encourage commuters to stay hydrated and will serve as a chance for consumers to interact with the brand from a lifestyle perspective. The physical presence for the Alps-inspired water brand will remain open in London until September 3, 2015. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Branded Pop-up Shops:** Opportunity for brands to create immersive retail experiences that engage consumers on a lifestyle level. - **Experiential Marketing:** Growing trend of brands using interactive activations to connect with consumers and build brand loyalty. - **Sponsorship Activations:** Increasing opportunity for brands to leverage partnerships and sponsorships for large-scale brand experiences. ### Who This Affects Most - **Beverage:** Beverage brands can create unique pop-up experiences to differentiate themselves and build stronger connections with consumers. - **Retail:** Retailers can explore the use of pop-up shops to create buzz, attract new customers, and drive sales. - **Event Management:** Event management companies can capitalize on the trend of sponsorship activations by providing innovative experiential marketing solutions. ## Related on Trend Hunter - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Tennis Court Water Stations](https://www.trendhunter.com/trends/evian-refill-water-system.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Hydration-Focused Pop-Ups](https://www.trendhunter.com/trends/just-add-water.md)