# Dignified Diamond Branding Evian Lady Packaging Appeals to the Elegant Woman By Amelia Roblin | Published 2011-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/evian-lady-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/07/evian-lady-student-work.html) It may be their environmental impact that makes most plastic water bottles look ugly, but [Evian Lady](https://www.trendhunter.com/trends/fountain-of-youth-bottles) packaging looks unblemished and beautiful next to its trashy distant cousins. When you consider the incredible demand for [reusable plastic and metal canteens](https://www.trendhunter.com/trends/anew), it's clear that consumers have become accustomed to carrying containers full of H2O. One may not have her [eco flask](https://www.trendhunter.com/trends/smeg-and-24bottles) on her at all times, and in an episode of dehydration, she may be inclined to buy the odd bottle while she's out. Designer Kenneth Wong wished to appeal to a precise consumer base: women who are drawn to fashionable things. Evian Lady packaging turns a dull molded flask into a delicately carved diamond-esque vessel which no girl would be ashamed to carry. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Capitalizing on the demand for eco-friendly packaging that appeals to consumers concerned about environmental impact. - **Fashionable Packaging:** Creating packaging designs that cater to fashion-conscious consumers and elevate the image of the product. - **Personalized Bottles:** Offering customizable packaging options that allow consumers to express their individuality. ### Where This Applies - **Beverage Packaging:** Innovative packaging designs for beverages that appeal to a specific target market. - **Fashion and Beauty:** Collaborating with designers to create packaging that combines style and functionality. - **Personalized Products:** Providing customizable options for packaging to meet the personal preferences of consumers. ## Related on Trend Hunter - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Cartoon-Branded Aluminum Water Packaging](https://www.trendhunter.com/trends/b-water-beverage.md)