# Eau Couture Evian Teams With Jean Paul Gaultier By Bianca | Published 2008-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/evian-jean-paul-gaultier References: [adrants](http://www.adrants.com/2008/10/evian-diversifies-superfluous-product.php) & [shopevian](http://www.shopevian.com/c-10-jean-paul-gaultier.aspx) Evian continues their foray into the world of couture with their launch of Jean Paul Gaultier branded water bottles. Last year for Paris Fashion Week Evian partnered with Christan Lacroix to release [limited edition bottles](https://www.trendhunter.com/trends/collectors-copper-bottle) for front-row VIPs. They must have gone over tremendously well if they allotted the budget to hand out [designer water](https://www.trendhunter.com/trends/evian-and-wimbledon), this time titled *Jean Paul Gaultier's Pret-a-Porter 2009*, a second year in a row. If you couldn't make it to fashion week, you can still get your hands on the exclusive Jean Paul Gaultier designed Evian, which sells for $118 per dozen. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 62% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Designer-branded Products:** Opportunity for other luxury brands to collaborate with designers and create branded products. - **Limited Edition Collectibles:** Opportunity for companies to create limited edition products targeted at collectors or fans. - **Fashion-driven Beverage Marketing:** Opportunity for beverage companies to align with fashion industry to create unique marketing campaigns. ### Industries Being Reshaped - **Luxury Goods:** Disruptive innovation opportunity for luxury goods companies to collaborate with designers and expand their product offerings. - **Collectibles:** Disruptive innovation opportunity for companies to create limited edition collectibles in various industries. - **Beverage:** Disruptive innovation opportunity for beverage companies to explore fashion-driven marketing strategies and collaborations. ## Related on Trend Hunter - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Fine Dining Experience Collaborations](https://www.trendhunter.com/trends/fine-dining-experiences.md)