# Water-Branded Golf Accessories This Fanny Pack and Hat Celebrate the The Evian Championship By Ell Smith | Published 2019-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/evian-championship References: [hypebae](https://hypebae.com/2019/7/evian-fanny-pack-bucket-hat-malbon-golf-collaboration-water) & [evian](https://www.evian.com/en_us) The Evian Championship, a professional golf tournament happening in France, is enabling consumers to celebrate in style with a fashionable collaboration between the water brand and [Malbon Golf](https://www.trendhunter.com/trends/malbon-golf-x-honma-club). The new line sees two ultra-modern products, including a fanny pack, and a bucket hat. Both items arrive with the water brand's stylish and luxe logo. The first item, the fanny pack, features a crisp white colorway which perfectly complements the blue and red-hued logo. Meanwhile, the bucket hat offers an exciting addition to one's wardrobe as it's reversible, meaning wearers have the option of sporting an all-white, or tie-dye aesthetic. This collaboration will be available throughout the duration of the tournament, which takes place in Evian-les-Bains, France. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Branded Golf Accessories:** The trend of producing branded golf accessories can disrupt the sports merchandise industry. - **Athletic Event Merchandise Collaborations:** Collaborations between athletic events and fashion brands can create disruptive innovation opportunities in the fashion industry. - **Reversible Bucket Hats:** The trend of reversible bucket hats can create an opportunity for innovative designs and eco-friendly fashion in the apparel industry. ### Where This Applies - **Sports Merchandise:** Sports merchandise industry can explore branded golf accessories as an avenue to boost sales. - **Fashion:** Fashion industry can collaborate with athletic events to produce innovative and fashionable merchandise. - **Apparel:** The apparel industry can explore eco-friendly designs with the trend of reversible bucket hats. ## Related on Trend Hunter - [Technical Golfwear Capsules](https://www.trendhunter.com/trends/lucky-charms-capsule.md) - [Luxe Golf-Inspired Accessories](https://www.trendhunter.com/trends/ring-concierge-x-malbon.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Collab Golf Culture Capsules](https://www.trendhunter.com/trends/hypegolf-japan.md) - [Golf-Themed Convenience Store Collections](https://www.trendhunter.com/trends/the-always-open.md) - [Contemporary Golf Capsules](https://www.trendhunter.com/trends/malbon-golf-x-honma-club.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Urban Modern Golf Collections](https://www.trendhunter.com/trends/head-golf-ss26.md) - [Elevated Golf Capsules](https://www.trendhunter.com/trends/ryder-cup-golf.md)