# Beneficial Carbonated Waters Bottled Water Brand Evian Has Incorporated a New Carbonated Variant By Bryce Mason | Published 2022-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/evian-carbonated-water References: [thedrum](https://www.thedrum.com/news/2022/05/09/evian-launches-sparkling-water-range-with-bubbly-ad-campaign)  Bottled water brand Evian has incorporated a new carbonated variant to its catalog, revealing a bubbly ad campaign. Five electric buses decorated with the company's custom branding can be seen across London. This is a new strategy for the brand known for its spring water containing only [naturally occurring electrolytes](https://www.trendhunter.com/trends/electrolyte-drink-brand). The company's water is high in potassium which benefits the nervous system and muscles. Head of marketing Dillion McEvoy, says this will be a new era for the company. “This is the start of a new chapter for our iconic brand, and we’re sure that [Evian Sparkling](https://www.trendhunter.com/trends/canned-sparkling-water), standing out for its true purity and freshness with just the right amount of bubbles, will be just as popular with consumers across the U.K." For now, Evian [carbonated water](https://www.trendhunter.com/trends/line-of-sparkling-waters) is only available in the U.K. but will be expanding worldwide shortly. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 6% | Activity: 40% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Carbonated Water Craze:** The trend towards carbonated water as a healthier alternative to sugary soft drinks presents opportunities for innovation in beverage and flavor development. - **Bottled Water Brand Diversification:** The expansion of bottled water brands into new product categories such as carbonated water appeals to consumers seeking more variety and healthier beverage options. - **Branded Electric Vehicle Advertising:** The trend towards environmentally-conscious advertising presents opportunities for companies to incorporate branded electric vehicles in their marketing campaigns. ### Sectors Adopting This - **Beverage Industry:** The carbonated water trend presents opportunities for innovation in beverage and flavor development as consumers look for healthier alternatives to sugary soft drinks. - **Bottled Water Industry:** The diversification of bottled water brands into new product categories such as carbonated water presents opportunities for growth and expansion in the bottled water industry. - **Advertising Industry:** The use of branded electric vehicles in advertising presents opportunities for environmentally-conscious marketing campaigns and sustainable transportation industries. ## Related on Trend Hunter - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Crispy Effervescent Mineral Waters](https://www.trendhunter.com/trends/sparkling-mineral-water.md) - [Functional Sparkling Water Brands](https://www.trendhunter.com/trends/functional-sparkling-waters.md) - [Extra-Strong Sparkling Waters](https://www.trendhunter.com/trends/mtn-wtr.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Fruity Effervescent Refreshments](https://www.trendhunter.com/trends/volvic-touch-of-fruit-sparkling.md) - [Wellness-Minded Brand Initiatives](https://www.trendhunter.com/trends/found-bubbly.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md)