# Functional Flavored Sparkling Canned Water The 'evian+' Beverages are Enriched with Zinc By Grace Mahas | Published 2021-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/evian-canned-water References: [beveragedaily](https://www.beveragedaily.com/Article/2021/03/25/Evian-launches-functional-flavored-sparkling-canned-water-with-evian?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) evian, the natural mineral water brand, recently expanded its portfolio with the launch of a functional, [flavored sparkling canned water](https://www.trendhunter.com/trends/functional-sparkling-waters) product dubbed 'evian+'. The new product line is enriched with magnesium and zinc and is the first evian product that was packaged in a can. evian commented on the launch, stating: "evian+ is a delicious sparkling drink created with the pure taste of evian natural mineral water and its naturally occurring minerals, further enhanced with a hint of natural flavors and enriched with magnesium and zinc which supports normal cognitive function.' evian+ is available in four delicious variants including Cucumber & Mint, Raspberry & Ginseng, Lime & Giner, and Grapefruit & Basil. All the products contain [zero calories, zero sugars](https://www.trendhunter.com/trends/functional-beverage-category), and zero sweeteners. Image Credit: Evian ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Sparkling Water:** The rise of functional sparkling water brands with added minerals and vitamins provide new opportunities for innovation in the beverage industry. - **Canned Water:** Packaging natural mineral water products in environmentally-friendly, convenient, and portable cans is an emerging trend in the bottled water industry, creating disruptions in traditional bottled water packaging. - **Zero Calorie, Zero Sugar:** The demand for healthier, low-calorie, and low-sugar sparkling water options is increasing and creates opportunities for beverage companies to innovate and produce healthier alternatives. ### Sectors Adopting This - **Beverage Industry:** The functional flavored sparkling canned water trend creates opportunities for traditional beverage companies, as well as new entrants, to cater to consumers' health-consciousness and produce innovative sparkling water offerings. - **Mineral Water Industry:** The shift towards canned packaging for mineral water products creates disruptive innovation opportunities for companies to differentiate and diversify the packaging of mineral water products. - **Health and Wellness Industry:** The zero calorie, zero sugar trend in the sparkling water industry demonstrates a consumer demand for healthier beverage alternatives and creates opportunities for innovation in the health and wellness industry. ## Related on Trend Hunter - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Functional Sparkling Waters](https://www.trendhunter.com/trends/line-of-sparkling-waters.md) - [Crispy Effervescent Mineral Waters](https://www.trendhunter.com/trends/sparkling-mineral-water.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Functional Hydration Beverages](https://www.trendhunter.com/trends/core-hydration.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md)