# Sustainability-Inspired Water Bottles Evian & Virgil Abloh Launch the 'Activate Movement Program' By Kalin Ned | Published 2020-02-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/evian-and-virgil-abloh References: [hypebeast](https://hypebeast.com/2020/2/evian-virgil-abloh-activate-movement-water-bottle) & [evian](https://www.evian.com) [Evian](https://www.trendhunter.com/trends/fountain-of-youth-bottles) and Virgil Abloh have piqued the interest of consumers with a collaboration that champions sustainability as the guiding principle of production. The latest release boasts the 'Activate Movement' collection that brings a new and exclusive 750 ml glass bottle design, as well as [refillable SOMA bottles](https://www.trendhunter.com/trends/limitededition-water-bottle) in two different colorways. In addition to the new products and packaging, Evian and Virgil Abloh also announce the 'Activate Movement Program' that seeks to encourage "sustainability-focused design and innovation projects." Those between 18 and 35 can enter the contest by scanning a QR code on the glass bottles. The collaboration with Virgil Abloh and the new competition is part of Evian's mission to become a [fully circular brand](https://www.trendhunter.com/trends/recyclable-aluminum-bottles) by the year 2025. Image Credit: Evian ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability-driven Design:** The collaboration between Evian and Virgil Abloh highlights the trend of incorporating sustainability as a key element in product design and development. - **Refillable Bottle Movement:** The 'Activate Movement Program' promotes the trend of encouraging consumers to use refillable bottles as a more sustainable alternative to single-use plastic bottles. - **Circular Economy Initiatives:** Evian's goal of becoming a fully circular brand by 2025 aligns with the trend of companies implementing sustainable practices that minimize waste and promote the reuse and recycling of materials. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore opportunities to develop eco-friendly packaging solutions and promote refillable bottle programs to cater to the growing consumer demand for sustainable products. - **Fashion Industry:** The collaboration between Evian and Virgil Abloh opens up opportunities in the fashion industry to create environmentally conscious designs and promote sustainable fashion initiatives. - **Design and Innovation Consulting:** Companies in the design and innovation consulting industry can capitalize on the trend of sustainability-driven design by helping clients incorporate sustainable practices into their product development processes and promoting circular economy initiatives. ## Related on Trend Hunter - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md)