# Evian Ad Quenching Thirst Or Libido? By Bianca | Published 2007-08-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/evian-ad-quenching-thirst-or-libido References: [evian](http://evian.com) You only want the best in your body, right? That's what Evian would assume, too. Perhaps it's just my own perverse mind, or maybe Evian really is giving their marketing a sexual spin. Canadian Fashion magazine, FLARE, featured an ad for the bottled water company with a gorgeous, bronzed, shirtless man looking pensively into the distance, his muscles rippling as he lounged in front of the French Alps. His Evian at his side, I began wondering what the ad was trying to convey. Studying the picture, it didn't take long for me to answer my own question: why would they use a handsome young man to sell h20 to women? The answer was obvious as I re-read their slogan: "The most important body of water is your own. Fill with care." Now, ladies, wouldn't you love to fill your body with the best? I don't know if the ad agency just wanted to remind you that Evian supplied the best to hydrate our bodies, but I know there's a lot of women who wouldn't mind filling their bods with everything this ad had to feature! ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 82% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Sexualized Marketing:** Opportunity for brands to incorporate sexuality into their advertisements to attract attention and drive sales. - **Targeted Advertising:** Opportunity for ads to specifically target a certain demographic or gender to increase effectiveness. - **Health-conscious Consumers:** Opportunity for companies to market their products as healthy and attract consumers who prioritize wellness. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to use targeted and sexualized advertising to market their products. - **Fashion Industry:** Opportunity for fashion companies to partner with beverage brands to create targeted and eye-catching campaigns. - **Advertising Industry:** Opportunity for advertising agencies to explore new and creative ways to appeal to consumers through targeted and sexualized advertising techniques. ## Related on Trend Hunter - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Playful Hydration Campaigns](https://www.trendhunter.com/trends/liquid-iv-hydration-product.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Energetic Filtered Water Campaigns](https://www.trendhunter.com/trends/taste-over-everything.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md)