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# Floral Color-Washed Images
Lilac Dream by Evgeniya Righini-Brand Plays With Cool Color Blends

By Emily Evans | Published 2011-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/evgeniya-righini-brand
References: [behance.net](http://www.behance.net/gallery/Lilac-Dream/1794864) & [behance.net](http://www.behance.net/jackie-kaydo)

A great way to add pizzazz to a photographic set is through [spectacular color washing](https://www.trendhunter.com/trends/profiles-in-color), as Evgeniya Righini-Brand uses in her latest work titled Lilac Dream. Looking through these nature-loving captures, it's quickly clear that this photographic set couldn't have a better title, as each shot seems more [dreamlike](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) than the last.

Evgeniya Righini-Brand is a talented graphic designer who resides in Moscow, Russia, where she creates spectacular photography and [digital art](https://www.trendhunter.com/trends/eyedropper). At the mere age of 24, Righini-Brand's competence is already vastly clear, and her Lilac Dream photographic set is a testament to this.

**Implications** - Infusing simple imagery with color washes can add pizzazz to relatively mundane products. Typical, everyday products can gain new design flair within color-saturated product presentations, just as this photography does.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 77% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Color-washing:** Color-washing can enhance the visual appeal of products and transform mundane items into visually stunning creations.
- **Dreamlike Photography:** Creating dreamlike photos can capture attention and evoke emotions, offering unique storytelling opportunities for brands and marketers.
- **Digital Art:** The fusion of graphic design and photography can open up new possibilities for creating visually captivating digital art.

### Who This Affects Most

- **Graphic Design:** By incorporating color-washing techniques, graphic designers can elevate their designs and create visually engaging experiences.
- **Product Presentation:** Using color-washed imagery in product presentations can differentiate mundane products, making them more visually appealing and exciting to consumers.
- **Branding and Marketing:** Dreamlike photography and visually stunning digital art can be powerful tools for creating unique brand identities and captivating marketing campaigns.

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