# Limited-Edition Festive Cleaning Products Grove Co. Launches the Eves of Enchantment Collection By Kalin Ned | Published 2023-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eves-of-enchantment References: [grove.co](https://www.grove.co/catalog/?category=grove-holiday)  Even the cleaning industry is embracing the festive spirit as contemporary home care brand [Grove Co.](https://www.trendhunter.com/trends/holidayscented-cleaning-product) launches the limited-edition Eves of Enchantment capsule. This holiday collection offers environmentally friendly cleaning products with [festive scents](https://www.trendhunter.com/trends/festive-scent) that are sure to delight and elevate one’s home-cleaning experience. The Eves of Enchantment capsule includes Grove Co.’s popular [Balsam Fir scent](https://www.trendhunter.com/trends/balsam-fir)—”a woodsy experience of fresh citrus and crisp pine”—and a new Peppermint Bark scent, “a holiday confection with notes of icy peppermint, melted chocolate, and shredded coconut.” Among the offerings are soy candles, room sprays, multi-purpose cleaners, hydrating hand soap, laundry sheets, and a dish soap gift set. The products feature 100% natural fragrances and come in plastic-free packaging. The brand also makes an effort to offset carbon and plastics during shipping to reduce waste. Image Credit: Grove Co. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 80% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Festive Scented Cleaning Products:** A trend in the cleaning industry is the release of limited-edition cleaning products with festive scents, allowing consumers to elevate their home-cleaning experience. - **Environmentally Friendly Cleaning:** Contemporary home care brands are focusing on environmentally friendly cleaning products, offering consumers a sustainable alternative for their cleaning needs. - **Plastic-free Packaging:** An emerging trend in the cleaning industry is the use of plastic-free packaging for cleaning products, addressing consumer concerns about plastic waste. ### Where This Applies - **Home Cleaning Products:** The home cleaning products industry is expanding with the introduction of limited-edition festive cleaning products that offer consumers a unique and delightful cleaning experience. - **Sustainable Home Care:** The sustainable home care industry is growing as more contemporary brands offer environmentally friendly cleaning products that align with consumer values. - **Packaging Industry:** The packaging industry is adapting to the demand for plastic-free packaging, providing innovative solutions for brands in various sectors, including the cleaning industry. ## Related on Trend Hunter - [Holiday-Scented Cleaning Products](https://www.trendhunter.com/trends/holidayscented-cleaning-product.md) - [Winter-Inspired Cleaning Supplies](https://www.trendhunter.com/trends/winter-limited-edition-collection.md) - [Fall-Inspired Home Cleaning Collections](https://www.trendhunter.com/trends/home-cleaning.md) - [Pumpkin Spice Cleaning Supplies](https://www.trendhunter.com/trends/pumpkin-spice-cleaning-supplies.md) - [Gingerbread-Scented Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-holiday-collection.md) - [Waste-Minimizing Household Cleaners](https://www.trendhunter.com/trends/grove-co-spring-collection.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Festive Cleaning Bundles](https://www.trendhunter.com/trends/clorox-gift-of-clean.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md)