# Women-Supporting Shopping Pop-Ups The Visa Everywhere Fashion Week Pop-Up Champions Female Leaders By Laura McQuarrie | Published 2019-09-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/everywhere-fashion-week-popup References: [businesswire](https://www.businesswire.com/news/home/20190906005071/en) & [visa](http://www.visa.com/) As the Official Payment Technology Partner of New York Fashion Week, [Visa](https://www.trendhunter.com/trends/typewriter-campaign) launched the Everywhere Fashion Week Pop-Up at [Spring Studios](https://www.trendhunter.com/trends/spring-healths), simultaneously showing off its Tap to Pay technology and supporting Women’s World Banking. At the pop-up, NYFW attendees will find a variety of curated products from [female-founded brands](https://www.trendhunter.com/trends/tj-maxx) and 100% of the purchase price of products sold will benefit the Women’s World Banking non-profit. Some of the brands that are represented at the pop-up shopping experience include: Appointed, Baggu, Lingua Franca and Sold Out NYC, as well as Kitsch, Rebecca Minkoff and Rhino Parade. To further support women who are changing the face of the fashion industry, Visa is hosting a panel called Women on the Move that shares stories of inspirational female founders, creative directors, magazine editors, models, activists and more. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 85% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Female-focused Pop-ups:** Creating pop-up shopping experiences that exclusively feature and support female-founded brands, providing a platform for their products and amplifying their visibility. - **Charitable Shopping:** Integrating philanthropy into retail experiences by donating a portion of the purchase price to a specific nonprofit organization, fostering social impact and consumer engagement. - **Inclusive Fashion Events:** Hosting fashion events that highlight and celebrate diversity, featuring panel discussions that amplify the voices of inspirational female founders, creative directors, activists, and more. ### Industries Being Reshaped - **Retail:** Creating innovative pop-up shopping experiences that focus on supporting female-founded brands, attracting customers through unique offerings and a socially conscious shopping experience. - **Fashion:** Embracing inclusive fashion events and initiatives that promote diversity and female leadership in the industry, attracting socially conscious consumers and fostering brand loyalty. - **Nonprofit/philanthropy:** Collaborating with retail and fashion brands to create fundraising opportunities through charitable shopping experiences, leveraging consumer purchasing power for social good. ## Related on Trend Hunter - [Small Business Support Initiatives](https://www.trendhunter.com/trends/mastercard-x-pier-five-small-business-fund.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Storefront NFT Displays](https://www.trendhunter.com/trends/nft-display-window.md) - [Reimagined Story-Driven Campaigns](https://www.trendhunter.com/trends/typewriter-campaign.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Women-Sponsoring Branding Initiatives](https://www.trendhunter.com/trends/tj-maxx.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md)