# Gentle Natural Skincare Lines The Everything Serum, Cleanser, and Mask Promote Clear, Glowing Skin By Riley von Niessen | Published 2020-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/everything References: [neimanmarcus](https://www.neimanmarcus.com/?jndfd) & [nongenderspecific](https://www.nongenderspecific.com/?jdffd) Non Gender Specific, or NGS, is a skincare brand that was developed by beauty industry professional Andrew Glass back in 2018, which offers a selection of products that were designed for "all humans," which includes its 'Everything' face serum, cleanser, and mask. All of the products spotlight [natural ingredients](https://www.trendhunter.com/trends/finally-all-natural), offering powerful but gentle results that make them accessible to consumers with all skin types. The serum offers multi-correctional benefits, including protection from UV rays and free radicals, as well as anti-inflammatory and detoxifying properties. Featuring key ingredients like kelp, lemon, tea tree, and pine bark, the cleanser works to remove makeup and excess oil from the skin, while helping to [prevent acne](https://www.trendhunter.com/trends/naveen-skin-clearing-serum) and leaving it feeling moisturized and refreshed. Lastly, the mask boasts a blend of three different clays: kaolin, bentonite and illite. Together, these ingredients gently unclog pores, exfoliate, and improve skin texture. All of the products are available on [Neiman Marcus](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket), or Non Gender Specific's web store. Image Credit: Non Gender Specific ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Skincare:** Developing skincare products with natural ingredients and multi-functional benefits for all skin types. - **Gender-inclusive Skincare:** Creating gender-inclusive skincare brands and products that cater to all humans regardless of gender identity. - **Multi-functional Skincare:** Developing skincare products that offer multiple benefits such as detoxification, exfoliation, and anti-inflammatory benefits in one formula. ### Where This Applies - **Beauty:** There is opportunity for beauty brands to cater to gender-inclusive, natural and multi-functional skincare market segments. - **Health and Wellness:** Developing skincare products that provide holistic benefits and align with the values of consumers interested in health and wellness. - **Retail:** There is potential for retailers to expand their product offerings by carrying gender-inclusive, natural, and multi-functional skincare products to meet the evolving needs of consumers. ## Related on Trend Hunter - [Botanical-Rich Hair Products](https://www.trendhunter.com/trends/phytonutrient-infusion.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Triple-Threat Skincare Solutions](https://www.trendhunter.com/trends/nude-glow-peptide-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Scientifically Proven Natural Skincare](https://www.trendhunter.com/trends/finally-all-natural.md) - [Plant-Based Gentle Cleansers](https://www.trendhunter.com/trends/gentle-cleanser.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md)