# Multipurpose Skin Powders The Everything Powder Can Be Used to Treat a Range of Skin Concerns By Mishal Omar | Published 2017-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/everything-powder References: [global.ulta](http://global.ulta.com/everything-powder?productId=xlsImpprod16411135) The Everything Powder is a unique product that is formulated with gentle ingredients, making it useful for a range of purposes that are both cosmetic and functional. The product is made up of natural starches that do not irritate skin, along with aloe vera for its soothing and moisturizing benefits, and Vitamin E for its skin-healing benefits. The ingredients come together to form a powder that can be used to treat a variety of ailments, including [body odour](https://www.trendhunter.com/trends/ewc-treat-all-over-deodorant) and the chafing of skin. The Everything Powder can also be used for cosmetic purposes -- to enhance the appearance of eyelashes, to [mattify oily or sweaty skin](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder), or as a [dry shampoo](https://www.trendhunter.com/trends/3ingredient-dry-shampoo) that can be combed or brushed through oily hair . ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Skin Powders:** Opportunity for creating versatile skincare products that address multiple skin concerns. - **Natural Ingredients:** Opportunity for using gentle and natural ingredients in skincare formulations. - **Functional Cosmetics:** Opportunity for developing cosmetics that serve both cosmetic and functional purposes. ### Industries Being Reshaped - **Skincare:** Opportunity for skincare companies to create innovative multipurpose powder products. - **Natural Beauty:** Opportunity for the natural beauty industry to incorporate versatile powders with gentle ingredients. - **Cosmetics:** Opportunity for cosmetic companies to explore functional makeup products that offer additional benefits to consumers. ## Related on Trend Hunter - [Skincare-Inspired Body Powders](https://www.trendhunter.com/trends/body-powder.md) - [Scented Talc-Free Dusting Powder](https://www.trendhunter.com/trends/talcfree-dusting-powder.md) - [Body Powder Bundles](https://www.trendhunter.com/trends/dust-duo.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md)