# Everything Old is New Again Pony High Top Sneakers By Going Like Sixty | Published 2007-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/everything-old-is-new-again-ponys-high-tops References: [signonsandiego](http://www.signonsandiego.com/news/business/20070812-9999-lz1b12previou.html) The shoe that was endorsed by Pele, Dan Marino and Muhammed Ali is now endorsed by Snoop Dogg and Jenna Jameson. "While Pony is planning a [vintage line](https://www.trendhunter.com/trends/club-c-85-vintage) that re-creates top-sellers from the glory days, the company also has a dozens of new styles including casual flats for women, and high-top sneakers designed in collaboration with skate brand Neff Headwear" **Implications** - Retro revival is an innovation that has proved its staying power as years pass; however, the area that will be revived is always subject to change. This year, the [1980s are making an obvious comeback](https://www.trendhunter.com/trends/talon-og), which may be due to the fact that the hip youth of today was raised in the era of 8-bit and Pony high-top sneakers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Why This Trend Is Growing - **Retro Sneaker Revival:** Retro sneakers are making a comeback, presenting an opportunity for companies to reproduce top-sellers from the past and design new, modern styles. - **Collaborations with Skate Brands:** Designing high-top sneakers in collaboration with skate brands, such as Neff Headwear, could be a disruptive innovation opportunity for companies looking to attract younger audiences. - **Gender-neutral Casual Footwear:** The demand for gender-neutral casual footwear, as seen in Pony's new line of flats for women, presents an opportunity for companies to expand their product offerings and cater to a wider audience. ### Industries Being Reshaped - **Footwear:** The footwear industry can take advantage of the retro sneaker revival and collaborate with skate brands to create new and exciting designs. - **Fashion:** Fashion companies can tap into the trend of nostalgia by incorporating vintage styles, like high-top sneakers, into their collections while still creating new, modern designs. - **Skateboarding:** Companies in the skateboarding industry can expand their offerings and reach new customers by collaborating with footwear brands and designing high-top sneakers and other casual shoes. ## Related on Trend Hunter - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Textural Lifestyle Nostalgic Footwear](https://www.trendhunter.com/trends/pony-hair.md) - [Reissued Millennium Sneaker Styles](https://www.trendhunter.com/trends/puma-mostro-sneakers.md) - [Dynamic Retro Running Shoes](https://www.trendhunter.com/trends/air-pegasus-2005.md) - [Generation-Blending Skateboarding Campaigns](https://www.trendhunter.com/trends/always-out-there.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Retro-Tinged Revived Football Shoes](https://www.trendhunter.com/trends/field-general-sneaker.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md)