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# Turmoil-Themed Graphic Streetwear
Carhartt WIP Launches the Everything is Awful Collection

By Amy Duong | Published 2020-11-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/everything-is-awful
References: [hypebeast](https://hypebeast.com/2020/11/carhartt-wip-everything-is-awful-collection-release-info)

[Carhartt WIP](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026) pokes fun at the turmoils that came with this year with the launch of the Everything is Awful collection full of [graphic streetwear designs](https://www.trendhunter.com/trends/wasted-youth-x-tappei). This year marks a plethora of events that came at an expense for many at a global scale. The [workwear brand](https://www.trendhunter.com/trends/sacai-x-carhartt-wip) plays into some dark humor with the capsule full of wearables and gadgets.

The designs are spotlighted by a new animated graphic that accents every item. It is a cartoon character that holds a coffee cup and a Carhartt bucket hat reading a newspaper. The tees come in the monochromatic options of black and white as the character is done in either red or purple. The rest of the capsule includes a travel mud and a general mug.

Image Credit: Carhartt WIP

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 60% | Activity: 21% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Humor-themed Graphic Streetwear:** The Everything is Awful collection by Carhartt WIP capitalizes on dark humor with its graphic streetwear designs.
- **Animated Graphic Accents:** Carhartt WIP's new animated graphic character adds a unique touch to each item in the collection, creating disruptive innovation opportunities in the graphic design industry.
- **Monochromatic Apparel Options:** The black and white tees in the Everything is Awful collection offer consumers a stylish and versatile choice, creating disruptive innovation opportunities in the fashion retail industry.

### Industries Being Reshaped

- **Fashion Retail:** The Everything is Awful collection by Carhartt WIP presents disruptive innovation opportunities in the fashion retail industry through its humor-themed graphic streetwear designs.
- **Graphic Design:** Carhartt WIP's animated graphic accents in the Everything is Awful collection create disruptive innovation opportunities in the graphic design industry.
- **Home Goods:** The addition of a travel mug and general mug in the Everything is Awful collection by Carhartt WIP offers disruptive innovation opportunities in the home goods industry.

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