# Everything Is A Race By Angela Lowe | Published 2006-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/everything-is-a-race References: [gushmagazine](http://www.gushmagazine.com/article/everything-is-a-race/) & [adarena.blogspot](http://adarena.blogspot.com/2006/08/guerilla-everythings-race.html) And they're off! Yes, men can race while they pee, thanks to this clever ad by [Ogilvy](https://www.trendhunter.com/trends/accessibility-adapter). The campaign is in Calgary and it's advertising Horse Racing in Alberta, Canada. The concept would work especially well if you had it at a [sporting venue](https://www.trendhunter.com/trends/liquid-death-and-nascar), or anywhere else that men are acting competitive... Wait, does that mean it would work anywhere? **Implications** - With simple numbering, each urinal represents a horse number. Now proper bathroom etiquette may stat that you need to stay a urinal in between, but in this case, Ogilvy's [clever advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign) is sure to be the exception. The advertising is fresh and fun, fitting for the Alberta Horse Races. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 68% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Competitive Advertising:** Innovative ad campaigns that appeal to competitive instincts can draw crowds and engage audiences in unexpected ways. - **Interactive Marketing:** The use of interactive elements in marketing, such as numbered urinals in this campaign, can create a unique and memorable experience for consumers. - **Creative Branding:** Unique advertising strategies that incorporate humor and creativity can help brands stand out in crowded markets and create a stronger emotional connection with customers. ### Sectors Adopting This - **Sports and Entertainment:** Incorporating interactive and competitive elements into sporting and entertainment events can help engage audiences and create a more memorable experience. - **Advertising and Marketing:** Innovative and creative advertising campaigns that break from traditional approaches can help companies differentiate themselves and attract new customers. - **Hospitality and Events:** Creative branding and marketing strategies can be particularly effective in the hospitality and events industry, where memorable experiences are highly valued. ## Related on Trend Hunter - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md)