# Whimsical Booze-Free Beverages Everything But The Booze Sells Non-Alcoholic Mocktails in Cans By Kanesa D | Published 2024-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/everything-but-the-booze References: [richmondbizsense](https://richmondbizsense.com/2024/04/30/vcu-students-launch-canned-mocktail-brand-everything-but-the-booze/) & [kickstarter](https://www.kickstarter.com/projects/drinkebtb/everything-but-the-booze)  Catherine Emblidge and Celeste Chance are set to launch [Everything But The Booze](https://www.trendhunter.com/trends/everything-bagel-crust) (EBTB), a pioneering [non-alcoholic cocktail](https://www.trendhunter.com/trends/dirty-virgin) company. Assigned with a group project to develop a new business idea, the duo drew inspiration from real-life experiences, including a classmate who abstained from alcohol and often felt excluded at social gatherings. This insight fueled their determination to create a solution catering to individuals seeking sophisticated non-alcoholic drink options. “People would come up to the bar all the time looking for mocktails so I had to get kind of fancy with what I had on hand,” Chance said. “That definitely helped us when we were crafting these drinks.” EBTB's inaugural beverage lineup features a [non-alcoholic sangria](https://www.trendhunter.com/trends/cranberry-sangria-spice) bursting with fruity notes, a refreshing margarita infused with zesty flavors, and a mule with a unique twist. Image Credit: Mike Platania ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 33% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Mocktail Companies:** Pioneering brands like Everything But The Booze are leading the trend of sophisticated non-alcoholic beverage options. - **Crafted Non-alcoholic Beverages:** Innovative interpretations of classic cocktails, such as non-alcoholic sangria and zesty margaritas, are gaining popularity in the beverage industry. - **Socially Inclusive Mocktail Culture:** The rise of mocktail businesses reflects a growing demand for inclusive drink options that cater to individuals abstaining from alcohol. ### Where This Applies - **Beverage Manufacturing:** The beverage manufacturing sector can leverage the trend of non-alcoholic mocktails by innovating new flavor profiles and production processes. - **Hospitality and Entertainment:** The hospitality industry can capitalize on the crafted non-alcoholic beverages trend by offering unique and appealing mocktail menus to attract a diverse customer base. - **Health and Wellness:** The health and wellness industry has an opportunity to embrace socially inclusive mocktail culture by promoting non-alcoholic options as part of a balanced lifestyle. ## Related on Trend Hunter - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Premium Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/mocktail-club.md) - [Non-Carbonated Booze-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Spirit-Flavored Craft Mocktails](https://www.trendhunter.com/trends/kul-mocks.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Non-Alcoholic Craft Cocktails](https://www.trendhunter.com/trends/ole-mocktails.md) - [Fizzy Hemp-Infused Mocktails](https://www.trendhunter.com/trends/better-than-booze.md)