# Bagel-Flavored Potato Chips 'Everything Bagel with Cream Cheese' is the Newest Lay's Chip Flavor By Katherine Pendrill | Published 2017-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/everything-bagel-with-cream-cheese References: [cosmopolitan](http://www.cosmopolitan.com/food-cocktails/a10329250/lays-new-potato-chip-flavors/) & [prnewswire](http://www.prnewswire.com/news-releases/crispy-taco-everything-bagel-with-cream-cheese-and-fried-green-tomato-chips-will-have-you-saying-it-tastes-just-like-the-real-thing-300489692.html) With the culmination of the latest edition of the Lay's 'Do Us a Flavor' content, the popular potato chip brand has rolled out a brand new 'Everything Bagel With Cream Cheese' flavor. The new breakfast-inspired flavor is also accompanied by other finalist flavors: Fried Green Tomato and Crispy Taco. The new Everything Bagel With Cream Cheese flavor is a garlicky take on [kettle chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese) that is meant to mimic a popular breakfast combo. Just like the real thing, the chips feature a medley of flavors that taste of onion, garlic and poppy seeds sprinkled atop a freshly-baked New York-style bagel. For added complexity, the chips also boast notes of cream cheese. The Everything Bagel With Cream Cheese chips and other Do Us a Flavor varieties will officially be available on July 30th, during which time fans can vote for their favorite of the bunch. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Breakfast-inspired Flavors:** Opportunity to create and market breakfast-inspired snack products. - **Replicating Popular Food Combos in Snacks:** Possibility of creating snack products inspired by popular food combinations. - **Limited Edition Flavors:** Opportunity to create limited edition flavors that will promote consumer engagement and generate buzz. ### Where This Applies - **Snack Food Industry:** Companies in the snack food industry can incorporate breakfast-inspired flavors to their product line. - **Food and Beverage Industry:** Opportunity for the food and beverage industry to develop snack products that mimic the taste of popular food combinations. - **Marketing and Advertising Industry:** The introduction of limited edition flavors in marketing campaigns, as well as involving consumers in the process of choosing the next flavor, offers opportunities for advertising firms. ## Related on Trend Hunter - [Everything Bagel Crisps](https://www.trendhunter.com/trends/pringles-everything-bagel.md) - [Bagel-Flavored Cheeses](https://www.trendhunter.com/trends/everything-bagel-style.md) - [Bagel-Flavored Snack Chips](https://www.trendhunter.com/trends/ritz-everything-toasted-chips.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Bagel-Inspired Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-everything-bagel.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Bagel-Flavored Ice Creams](https://www.trendhunter.com/trends/everything-bagel-ice-cream.md)