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# Fashionable Farming Editorials
Model Karlie Kloss Works It for 'Everything and the Farm' in Vogue

By Marissa Liu | Published 2009-11-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/everything-and-the-farm-in-vogue
References: [community.livejournal](http://community.livejournal.com/modelcouture/1218359.html) & [vogue](http://www.vogue.com)

Supermodel Karlie Kloss gets her hand dirty for 'Everything and the Farm' in [Vogue](https://www.trendhunter.com/trends/Audio-journalism-platforms). The lush editorial is full of fall colors in the November 2009 issue of the US magazine.

Photographed by Mario Testino and styled by [fashion editor](https://www.trendhunter.com/trends/what-should-i-wear) Tonne Goodman Kloss tackles her fair share of [farm work](https://www.trendhunter.com/trends/homegrown-collection) (or wwoofing-working without pay) in plaid covered designer duds from Marni, Chloé, Yves Saint Laurent, Isaac Mizrahi, Balenciaga, Donna Karan, Paul Smith and A.P.C.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 72% | Activity: 57% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion Farming:** There is opportunity to innovate by developing sustainable, fashionable clothing for farmers and farm workers.
- **Rural Couture:** Bringing high-fashion to rural areas can create new markets and satisfy a previously underserved population.
- **Farm Chic:** Pop culture's newfound appreciation for farming provides an opportunity for clothing, accessories, and lifestyle brands to capitalize on this trend.

### Sectors Adopting This

- **Fashion:** Developing clothing lines and accessories catering to the farm worker and rural population.
- **Agriculture:** Innovating new fabrics and materials that are both sustainable and fashionable.
- **Social Media and Influencer Marketing:** Leveraging social media personalities and influencers aligned with the 'farm chic' lifestyle to drive sales and engagement.

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