# Diversity-Focused Building Sets LEGO's Colorful 'Everyone is Awesome' Set Launched for Pride Month By Josh Thompson-Persaud | Published 2021-05-20 | Updated 2021-05-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/everyone-is-awesome References: [mashable](https://mashable.com/article/lego-lgbtq-set-pride/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28Mashable%29) & [lego](http://lego.com/en-ca/page/everyone-is-awesome) Toymaking company LEGO launched the diversity-focused 'Everyone is Awesome' set in honor of Pride month. The 346-piece building set consists of a collection of 11 monochromatic minifigures that are themed around the colors of the rainbow, like those in the pride and transgender flags. The minifigures are set against a smooth, color-coordinated backdrop. The Everyone is Awesome set was developed by LEGO's design VP Matthew Ashton as a passion project. The range of hairstyles and colors on the blank minifigures are meant to reflect the diversity within society. LEGO has positioned the promotion of inclusion as a company priority and has created and participated in a number of equity initiatives surrounding LGBTQ issues. The Everyone is Awesome set will be available starting on June 1st, 2021–the first day of Pride month. Image Credit: The LEGO Group ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Diversity-focused Toys:** There is a growing demand for toys that promote diversity and inclusion, providing opportunities for toymakers to create more products that cater to this demographic. - **Celebration-inspired Sets:** Creating limited edition sets inspired by various cultural celebrations could appeal to consumers looking for unique and meaningful toys. - **Customizable Building Sets:** As consumers look for more ways to express their individuality, creating building sets that allow for customization could be a disruptive innovation opportunity for toymakers. ### Who This Affects Most - **Toy Manufacturing:** Manufacturers in the toy industry need to respond to the growing demand for diversity-focused toys in order to remain competitive and appeal to a wider range of consumers. - **Collectibles:** Creating collectible sets for specific cultural celebrations or events could open up new opportunities for the collectibles market and attract collectors looking for unique and meaningful pieces. - **Social Advocacy:** Organizations and companies involved in social advocacy, particularly those focusing on LGBTQ+ issues, can partner with toy manufacturers to create and promote more products that promote inclusivity and diversity. ## Related on Trend Hunter - [Iconic Gender-Inclusive Toys](https://www.trendhunter.com/trends/lego-1.md) - [Neurodiverse Inclusion Initiatives](https://www.trendhunter.com/trends/neurodiverse-inclusion.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Prideful Superhero Toys](https://www.trendhunter.com/trends/funko-pop-heroes-dc-pride.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [LNY-Inspired Toys](https://www.trendhunter.com/trends/lego-lunar-new-year.md) - [Inclusivity-Promoting Four-Piece Bracelet Sets](https://www.trendhunter.com/trends/fourpiece-bracelet-set.md)