# Mismatched Shoe Packaging PUMA Uses Everyone Associates to Brand Pink and Blue Kicks By Jamie Danielle Munro | Published 2014-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/everyone-associates References: [designboom](http://www.designboom.com/design/puma-tricks-packaging-by-everyone-06-19-2014/) & [everyoneassociates](http://www.everyoneassociates.com/?pid=1) [PUMA](https://www.trendhunter.com/trends/coperni) employed Everyone Associates to come up with a packaging design that would meet the forward-thinking nature of the company's new [mismatched shoe design](https://www.trendhunter.com/trends/engineered-garments-x-vans). The kicks are being worn by certain football players for the 2014 FIFA World Cup in Brazil. Not only are the shoes mismatched, but the colors are nothing to be ignored. Going with a bright pink and blue design, PUMA has defied conventional looks when it comes to athletic attire - the questions is whether or not this will be transformed to everyday life rather than just on the professional football field. For those that want to get noticed, having on this pair of PUMAs will certainly do the trick for anyone. Photo Credits: [designboom](http://www.designboom.com/design/puma-tricks-packaging-by-everyone-06-19-2014/), [everyoneassociates](http://www.everyoneassociates.com/?pid=1) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Mismtached Athletic Attire:** Opportunity to create more unique and unconventional designs for athletic wear that stand out. - **Bold and Bright Colors:** Opportunity to experiment with unconventional and eye-catching color combinations in product design. - **Forward-thinking Packaging Design:** Opportunity to push the envelope with packaging design by creating designs that match the uniqueness of the product. ### Industries Being Reshaped - **Athletic Apparel:** Opportunity for athletic apparel companies to create unconventional and bold designs that stand out from competitors. - **Product Design:** Opportunity for designers to experiment with an unconventional color palette to create unique product designs. - **Packaging Design:** Opportunity for packaging designers to create unique packaging designs that match the bold and unconventional nature of the product. ## Related on Trend Hunter - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [AI-Generated Footwear Designs](https://www.trendhunter.com/trends/puma-inverse.md) - [Mismatched Creature Feature Sneakers](https://www.trendhunter.com/trends/puma-x-gremlins-collection.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Flappy-Tongue Collaborative Footwear](https://www.trendhunter.com/trends/botter-2.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Caribbean-Inspired Football Shoes](https://www.trendhunter.com/trends/energia-bo-kts.md)