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# Visionary Social Change Videos
The Ashoka 'Everyone a Changemaker' Animation

By Tiana Reid | Published 2010-07-29 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/everyone-a-changemaker
References: [ashoka.org](http://ashoka.org/story/have-you-ever-watched-movement-start) & [youtube](http://www.youtube.com/watch?v=cccucbxxVQs)

In less than one minute, the social entrepreneur organization Ashoka, has communicated their vision to the world with their latest [animation video](https://www.trendhunter.com/trends/animate-ai2) called 'Everyone a Changemaker,' created by their team of summer interns.

Much like 'Everyone a Changemaker' shows in Ashoka's simple [YouTube](https://www.trendhunter.com/trends/shortfactory) video, social change can start with one person. Together, with societal support, we can counter our current malaise and apathy to drive widespread change in our communities.

**Implications** - The proliferation of YouTube has made it become a viable distribution platform of new media. Corporations looking to disseminate information about themselves may find it extremely cost-effective to simply utilize Youtube rather than playing major media outlets for air time.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 3% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Why This Trend Is Growing

- **Youtube for Social Change:** The success of Ashoka's 'Everyone a Changemaker' video highlights the potential for using YouTube as a platform for social change campaigns.
- **Individual Action for Social Change:** The message of 'Everyone a Changemaker' reinforces the idea that individuals have the power to create social change through their actions.
- **Simplified Communication for Social Change:** The simplicity and brevity of Ashoka's animation video suggests a trend of using simplified and easily digestible communication methods for social change.

### Industries Being Reshaped

- **Social Entrepreneurship:** The success of Ashoka's 'Everyone a Changemaker' video exemplifies the potential for the social entrepreneurship industry to utilize YouTube and animation videos for their communication strategies.
- **Non-profit Organizations:** Non-profit organizations can learn from the success of Ashoka's animation video and incorporate simplified and easily digestible communication methods into their social change campaigns.
- **Marketing and Advertising:** The cost-effectiveness and wide reach of YouTube highlights a disruptive innovation opportunity for marketing and advertising industries to utilize social media as a distribution platform.

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