# On-The-Go Water Purifiers Whirlpool's EveryDrop Water Filter Kit Rethinks Portable Designs By Meghan Young | Published 2015-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/everydrop-water References: [globenewswire](http://globenewswire.com/news-release/2014/12/08/689519/10111429/en/Sonoco-Receives-WorldStar-2015-Packaging-Award-for-Whirlpool-R-Water-EveryDrop-TM-Water-Filter-Package.html) & [whirlpoolstores](https://whirlpoolstores.com/PortableFilter) The [EveryDrop](https://www.trendhunter.com/trends/liquiglide-everydrop) Water Filter Kit rethinks the way such [portable purification systems](https://www.trendhunter.com/trends/portable-water-filtration-system) are currently being designed. Taking on a teardrop shape, it recently won the WorldStar 2015 Packaging Award. Designed by Sonoco Alloyd for [Whirlpool](https://www.trendhunter.com/trends/limited-edition-front-load-washer), the EveryDrop Water Filter Kit is a practical product that nevertheless communicates clearly what it does just by its look. Global Newswire writes, "The water droplet shape of the clamshell cavity positions the filter so the outer graphics clearly communicate what it is, how it works and the many ways to use this innovative product. Additionally, the outer printed sleeve attracts shoppers with a 3-D printed water droplet effect and refreshing graphic color scheme." With this in mind, the EveryDrop Water Filter Kit makes a huge impact on consumers. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Portable Water Purifiers:** Disruptive innovation opportunity: Designing compact and efficient water purification systems for on-the-go use. - **Teardrop Shaped Design:** Disruptive innovation opportunity: Exploring innovative designs for portable water filters that are visually appealing and communicate functionality. - **Integration of Visual Communication:** Disruptive innovation opportunity: Incorporating clear and engaging graphics on the packaging of water purifiers to educate and attract consumers. ### Who This Affects Most - **Consumer Electronics:** Disruptive innovation opportunity: Developing portable water purifiers that integrate with electronic devices for enhanced functionality. - **Packaging Design:** Disruptive innovation opportunity: Redesigning packaging solutions for portable water filters that are visually appealing and informative. - **Outdoor and Adventure Gear:** Disruptive innovation opportunity: Creating durable and lightweight water purification systems that cater to outdoor enthusiasts and travelers. ## Related on Trend Hunter - [High-Speed Water Filters](https://www.trendhunter.com/trends/electric-water-filter-pitcher.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Vibrant Metal Water Purifiers](https://www.trendhunter.com/trends/conecto.md) - [Travel-Friendly Water Purification Products](https://www.trendhunter.com/trends/lifestraw-peak-series.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Stackable Electricity-Free Water Filters](https://www.trendhunter.com/trends/electricityfree-water-filter.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md)