# Everyday Skincare Masks Faace Creates Simple Solutions to Ease Stressed Skin By Laura McQuarrie | Published 2020-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-skincare References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_skin_care_brand_Faace_makes_UK_debut/162312) & [wearefaace](http://www.wearefaace.com) Faace is a new beauty brand that's devoted to creating [everyday skincare solutions](https://www.trendhunter.com/trends/practical-alchemy) for day-to-day stressors. The brand is introducing itself to the world with three products, Period faace, Tired faace and Sweaty faace, which can be used according to what the skin needs on a particular day. These versatile skincare products have the potential to be used as either [priming moisturizers or masks](https://www.trendhunter.com/trends/multi-masking) for either short or overnight treatments. While Period faace boasts a balancing formula that helps to regulate sebum production, [reduce inflammation](https://www.trendhunter.com/trends/skinflammation-calming-mask) and prevent breakouts, Tired faace is packed with brightening ingredients like aloe vera, vegetable glycerin, vitamin C, pomegranate and rosehip to revive dull skin. There's also Sweaty faace, which is specifically geared towards those who are "constantly perspiring from workouts, work or weather changes." Image Credit: Faace ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 72% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Everyday Skincare Masks:** Creating versatile skincare products that can be used as either priming moisturizers or masks for short or overnight treatments presents disruptive innovation opportunities. - **Stress-relieving Skincare Solutions:** Developing beauty products that address day-to-day stressors and provide balancing, brightening, and refreshing benefits opens up opportunities for disruptive innovation. - **Targeted Skincare for Specific Needs:** Designing skincare products like Period faace, Tired faace, and Sweaty faace that cater to specific skin concerns offers disruptive innovation potential. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can leverage the trend of everyday skincare masks to develop innovative products that provide multi-functional benefits. - **Wellness:** The wellness industry can explore stress-relieving skincare solutions to create products that promote relaxation and self-care rituals. - **Fitness:** The fitness industry can tap into the trend of targeted skincare for specific needs to develop products that cater to the skincare needs of active individuals. ## Related on Trend Hunter - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Daily Soothing Masks](https://www.trendhunter.com/trends/skinfood-cica-daily-mask.md) - [Modern Professional-Focused Skincare Brands](https://www.trendhunter.com/trends/matter-of-monday.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md)