# Wearable Breakfast Subscriptions Denny’s New Everyday Shirts Come with a Free Breakfast Everyday By Katherine Pendrill | Published 2022-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-shirts References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/marketing/dennys-new-t-shirts-come-free-breakfast-year) & [dinerdrip](https://dinerdrip.com/)  If you're looking for [restaurant brand merch](https://www.trendhunter.com/trends/panera-merch) with some added perks, [Denny's](https://www.trendhunter.com/trends/endless-breakfast-deal) new Everyday shirts are the perfect fit. This Black Friday, Denny's is getting in on the shopping frenzy by launching a $5.99 black T-shirt with the word 'Everyday' on it. What makes this T-shirt so unique is that it features a QR code sewn onto the sleeve, which, when scanned, allows the wearer to redeem a [free Everyday Value Meal](https://www.trendhunter.com/trends/sunrise-savers-menu) each day for the entirety of 2023. The Everyday Value Meal is a complete breakfast that comes with eggs, your choice of bacon or sausage, and your choice of either two pancakes, one French toast slice, or a biscuit with gravy. Were you to redeem the free breakfast offer each day of the year, it would give the shirt a value of $2,186. Just 150 of the Everyday shirts will be available from DinerDrip.com starting at midnight on November 25, 2022. Image Credit: Denny's ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 47% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Wearable Promo Items:** Businesses could launch unique wearables with promo codes or loyalty rewards to incentivize customers and increase engagement. - **QR Code Product Personalization:** Companies could explore new innovative ways to personalize products using QR codes, such as by allowing customers to choose their own exclusive offers. - **Subscription-based Promotions:** More companies could offer exclusive, subscription-based promotions for customers that provide long-term value and loyalty rewards. ### Who This Affects Most - **Food & Beverage:** Food and beverage companies could implement innovative promotions, utilizing food, merchandising, and more to increase customer engagement and loyalty. - **Retail:** Retailers could incentivize customers with exclusive wearables, such as limited edition t-shirts, to foster long-term loyalty and increase engagement levels. - **Marketing & Advertising:** Marketing and advertising agencies could explore new, creative promotions using wearable promo items and unique digital personalization techniques to enhance brand engagement and loyalty. ## Related on Trend Hunter - [Unlimited Breakfast Meal Deals](https://www.trendhunter.com/trends/endless-breakfast-deal.md) - [All Day Diner Deals](https://www.trendhunter.com/trends/valuefocused-menu.md) - [Low-Cost Seasonal Breakfast Meals](https://www.trendhunter.com/trends/rudolph-everyday-value-slam.md) - [Pancake-Warming Hoodie Sets](https://www.trendhunter.com/trends/holiday-inn-express-1.md) - [One-Dollar Diner Meals](https://www.trendhunter.com/trends/dennys-promotion.md) - [Low-Cost Summertime Diner Meals](https://www.trendhunter.com/trends/slams-for-10.md) - [Collaborative Pancake-Themed Streetwear](https://www.trendhunter.com/trends/mr-eatwell.md) - [Sizzling Skillet Breakfast Meals](https://www.trendhunter.com/trends/sizzlin-breakfast-skillets.md) - [Tech Founder Breakfast Dishes](https://www.trendhunter.com/trends/nvidia-breakfast-bytes.md)