# Daily Scent-Free Moisturizers Somebody's Everyday Moisturizing Face Cream Includes Vegan Vitamin A By Kalin Ned | Published 2022-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-moisturizing-face-cream References: [shopsomebody](https://www.shopsomebody.com/product-page/everyday-moisturizing-face-cream/) This Everyday Moisturizing [Face Cream](https://www.trendhunter.com/trends/restore-face-cream) is offered by Somebody, a "world-class self-care brand." The formulation is scent-free, ensuring that no irritation stems from overpowering fragrances, and features Hydroxypinacolone Retionate (HPR). This hard-to-pronounce ingredient is essentially a vegan Vitamin A that seeks to stimulate new cell production. The brand claims that it is "as effective as other retinoids," especially in the case of treating [fine lines and wrinkles](https://www.trendhunter.com/trends/nuxuriance-ultra). Another benefit of Hydroxypinacolone Retionate (HPR) is that it is incredibly gentle, making the product ideal for all types of skin—from [sensitive and blemish-prone](https://www.trendhunter.com/trends/vanicream-enhanced-moisturizer) to dry, mature, and beyond. The Everyday Moisturizing Face Cream by Somebody also works to gradually improve texture and tone, while hydrating one's skin. Image Credit: Somebody ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 25% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Scent-free Beauty Products:** The trend towards scent-free beauty products that cater to sensitive and blemish-prone skin presents an opportunity for brands to innovate and develop effective yet gentle formulations. - **Vegan Ingredients:** The use of vegan ingredients, such as Hydroxypinacolone Retionate (HPR), presents an opportunity for vegan beauty products to become more mainstream and cater to a wider audience looking for ethical options. - **Multi-functional Products:** The popularity of multi-functional skincare products like the Everyday Moisturizing Face Cream presents an opportunity for brands to innovate and create products that cater to multiple skin concerns and simplify skincare routines. ### Where This Applies - **Beauty Industry:** The beauty industry can capitalize on the trend towards scent-free and vegan beauty products by offering innovative, effective, and eco-friendly formulations that cater to the needs of a wider audience. - **Natural and Organic Products Industry:** The natural and organic products industry can take advantage of the trend towards vegan and eco-friendly ingredients by developing innovative and effective formulations that cater to the needs of consumers looking for ethical and sustainable skincare options. - **Personal Care Industry:** The personal care industry can benefit from the trend towards multi-functional skincare products by creating innovative and effective formulations that cater to multiple skin concerns and simplify skincare routines for consumers. ## Related on Trend Hunter - [Nutritious Vegan Moisturizers](https://www.trendhunter.com/trends/vegan-moisturizers.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md) - [Fragrance-Free Daily Facial Moisturizers](https://www.trendhunter.com/trends/daily-facial-moisturizer.md) - [Triple-Action Sensitive Skin Moisturizers](https://www.trendhunter.com/trends/vanicream-enhanced-moisturizer.md) - [Functional One-Step Creams](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream.md) - [Gentle Anti-Aging Creams](https://www.trendhunter.com/trends/the-retinol-03-cream.md) - [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md) - [Strengthening Skin Creams](https://www.trendhunter.com/trends/resilience-cream.md)