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# Collaborative Daily Framed Eyewear
NIGO and JINS Joins JINS & SUNS on Everyday Eyewear

By Amy Duong | Published 2021-04-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-eyewear
References: [hypebeast](https://hypebeast.com/2021/3/nigo-jins-and-sun-eyewear-collaboration-collection-release) & [jins](https://www.jins.com/jp/)

Japanese streetwear designer NIGOS works together with JINS, the Japanese eyewear label on a new design concept full of everyday eyewear. The name that the duo landed on was [JINS & SUNS](https://www.trendhunter.com/trends/jins-x-snow-peak), delivering a [wide selection of frames](https://www.trendhunter.com/trends/framery). There is a total of 41 shapes with 129 styles.

This is all separated into six different categories including the JINS & SUNS NIGO Launch, Sport & Active, New Standard, Pop, Modern, and Essential. All of the pieces have a timeless look with a sense of sartorial spirit. Ready for a wide range of occasions, the frames prepare for any purpose. Each pair rests in an original case and comes with a high density non woven fabric Tyvek Celite cloth from DUPON.

Image Credit: JINS & SUN

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 9% | Activity: 2% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Everyday Eyewear:** Developing trendy everyday eyewear with added features can disrupt the eyewear industry.
- **Collaborative Design Concepts:** Innovating designs with celebrity collaborations can disrupt the eyewear industry.
- **Wide Selection of Frames:** Offering a wide variety of frames with unique designs and patterns can disrupt the eyewear industry.

### Who This Affects Most

- **Fashion:** Fashion industry can adopt and market these trendy eyewear designs for everyday wear.
- **Eyewear:** Eyewear industry can implement these design concepts and offer a larger selection of frames to their customers.
- **Collaboration:** Other industries can collaborate with celebrities or designers to bring new and innovative products to their customers.

## Related on Trend Hunter

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