# Biodegradable Skincare Packs Naya's Everyday Essential Kit Is Now Packaged in Biomass and Mycelium By Elena Rahman | Published 2021-11-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-essential-kits References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Naya_makes_the_switch_to_sustainable_with_new_mushroom_packs/180621) & [naya.london](https://naya.london/) Naya's Everyday Essential Kits are now available in sustainable and recyclable packaging. The skincare brand invested in its sustainable credentials by packaging its hero kit in a 100% biodegradable gift box made from biomass and [mycelium](https://www.trendhunter.com/trends/myco-travel-pouch). Mycelium is derived from mushrooms; it is the vegetable root structure of the fungi. The beauty industry has welcomed the material as it gains growing popularity as a [substitute for plastic](https://www.trendhunter.com/trends/aora-mexico). Naya aims to encourage consumers to recycle and compost with the new packaging system. The Everyday Essential Kit is also equipped with a [recyclable paper sleeve](https://www.trendhunter.com/trends/arcade-beauty-paper-packette). The skincare set features its star ingredient, cacay oil, and includes the brand's Everyday Cleansing Oil, Glow Serum, Day Cream, and Face Oil. Image Credit: Naya ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 68% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Biodegradable Packaging:** Using sustainable, biodegradable materials for packaging in various industries, addressing consumer demand for eco-friendly solutions. - **Mushroom-based Materials:** Exploring alternative materials such as mycelium derived from mushrooms to replace traditional plastics in packaging and other applications for the beauty industry. - **Compostable Skincare:** Developing skincare products that are not only sustainable in their formulation, but also in their packaging, allowing consumers to compost or recycle them after use. ### Where This Applies - **Beauty and Skincare:** Opportunity to innovate by developing new sustainable packaging materials and pushing for environmentally-friendly packaging across the industry. - **Food and Beverage:** Using biodegradable or compostable packaging materials to reduce plastic waste and improve overall sustainability in the food and beverage industry. - **Home Supplies and Cleaning Products:** Taking a sustainable approach to packaging in home supplies and cleaning products by exploring compostable or biodegradable packaging solutions. ## Related on Trend Hunter - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Home-Compostable Beauty Pipettes](https://www.trendhunter.com/trends/compostable-pipette.md) - [Paper-Made Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-punnets.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Mycelium Leather Bags](https://www.trendhunter.com/trends/myco-travel-pouch.md)