# Weatherproof Essential Carrying Cases The James Brand + AETHER Everyday Carry Kit is Practical By Michael Hemsworth | Published 2020-01-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-carry-kit References: [yankodesign](https://www.yankodesign.com/2020/01/23/finally-a-weatherproof-everyday-carry-kit-classy-enough-to-carry-everywhere/) & [aetherapparel](https://www.aetherapparel.com/products/aether-x-james-edc-kit?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow&variant=29486072234067) The [James Brand](https://www.trendhunter.com/trends/the-james-brand-the-ellis-slim) + [AETHER](https://www.trendhunter.com/trends/reporter-jacket) Everyday Carry (EDC) kit is a collaboration product from the two brands that will offer consumers with a way to stay prepared for whatever comes their way throughout the day. The understatedly chic kit has a monochromatic design, and is packed with an array of items including a branded Moleskin notebook, a [limited-edition pen](https://www.trendhunter.com/trends/hancept-zero-mk2) and a multitool that's equipped with must-have components. The interior of the case keeps all of the above secure, while also offering additional area for more items to be stowed including cords, cards, documents and more. This makes the James Brand + AETHER Everyday Carry (EDC) kit an essential kit that can keep up with the demands of busy urban professionals. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Collaboration Products:** Collaborative products like the James Brand + AETHER Everyday Carry Kit offer consumers practical and stylish ways to stay prepared. - **Monochromatic Design:** The popularity of monochromatic designs in products like the James Brand + AETHER Everyday Carry Kit reflects a desire for sleek and understated aesthetics. - **Everyday Carry (EDC) Kits:** Everyday Carry kits, like the James Brand + AETHER collaboration, are becoming essential for busy professionals who need to stay organized and prepared on-the-go. ### Industries Being Reshaped - **E-commerce:** E-commerce platforms have the opportunity to sell collaborative products and everyday carry kits, catering to the needs of busy urban professionals. - **Fashion and Accessories:** Fashion and accessories brands can tap into the trend of monochromatic design and collaborate on stylish everyday carry kits. - **Stationery and Office Supplies:** Stationery and office supply companies can take advantage of the popularity of everyday carry kits by creating collaborative products that offer practical and stylish solutions. ## Related on Trend Hunter - [Minimalist EDC Pocket Knives](https://www.trendhunter.com/trends/the-james-brand-the-ellis-slim.md) - [Hyper-Rugged EDC Gear Cases](https://www.trendhunter.com/trends/yeti-loadout-gobox-1-gear-case.md) - [Haute Eyewear-Inspired EDCs](https://www.trendhunter.com/trends/chic-pocket-knife.md) - [Chromatic EDC Knife Collections](https://www.trendhunter.com/trends/the-james-brand-bright-collection.md) - [Rustic EDC Tool Wallets](https://www.trendhunter.com/trends/edc-wallet.md) - [Micro Outdoor Lifestyle Knives](https://www.trendhunter.com/trends/the-james-brand-x-huckberry-redstone-knife.md) - [Collaboration Retailer Pocket Knives](https://www.trendhunter.com/trends/chapter-2-pocket-knife.md) - [Titanium Camping Utensils](https://www.trendhunter.com/trends/the-james-brand.md) - [Posh Pared-Down Pocket Tools](https://www.trendhunter.com/trends/the-james-brand-rowan-multitool.md)