# Brunch-Inspired Sandwiches Einstein Bros. is Offering a New Lineup of Everyday Brunch Specials By Katherine Pendrill | Published 2020-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-brunch-specials References: [chewboom](https://www.chewboom.com/2020/06/15/einstein-bros-adds-new-everyday-brunch-specials/) [Einstein Bros.](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich) is no stranger to [breakfast sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich), but now the chain is turning its attention to brunch with a lineup of Everyday Brunch Specials. Einstein Bros.' Everyday Brunch Specials are a series of four hearty sandwiches and pastry pairings. The Bacon & Cheddar Brunch Special, Tasty Turkey Brunch Special, and Nova Lox Brunch Special are all served with a Twice-Bake Hashbrown and Chocolate Croissant. There's also a Brunch For Two, which is a sharable brunch which consists of one Bacon & Cheddar Egg Sandwich, one Farmhouse Sandwich, one Blueberry Muffin, one Chocolate Croissant, and two [Twice-Baked Hashbrowns](https://www.trendhunter.com/trends/hash-brown-brisket-scramble-bowl). All four Everyday Brunch Specials can currently be found at participating Einstein Bros. locations for a limited time. Image Credit: *Einstein Bros.* ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Everyday Brunch Specials:** Einstein Bros. is tapping into the brunch trend by offering a new lineup of Everyday Brunch Specials, which presents a disruptive innovation opportunity in the fast-food breakfast industry. - **Pastry Pairings:** The pastry pairings that come with each sandwich in the Everyday Brunch Specials lineup demonstrates a trend towards complementary food pairings, presenting an opportunity for disruptive innovation in restaurants and cafes. - **Sharable Brunch Meals:** Einstein Bros. is catering to the growing trend of social dining experiences by offering a sharable Brunch For Two, providing innovative opportunities for catering and hospitality companies. ### Who This Affects Most - **Fast Food Breakfast Industry:** The launch of the Everyday Brunch Specials presents an innovative opportunity for companies in the fast food breakfast industry to tap into the popular brunch trend. - **Restaurants and Cafes:** The introduction of pastry pairings showcases a growing trend of complementary food pairings, providing opportunities for restaurants and cafes to innovate in their menu offerings. - **Catering and Hospitality:** The Brunch For Two option demonstrates a trend towards social dining experiences, which presents an innovative opportunity for catering and hospitality companies to create similar shareable menus. ## Related on Trend Hunter - [Southern Cuisine Bagel Sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich.md) - [Group-Friendly Breakfast Boxes](https://www.trendhunter.com/trends/good-for-groups.md) - [Extra Large Breakfast Burritos](https://www.trendhunter.com/trends/big-breakfast-burrito.md) - [Valentine's Day Brunch Boxes](https://www.trendhunter.com/trends/sweetheart-special-brunch-box.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md) - [Chorizo-Filled Breakfast Burritos](https://www.trendhunter.com/trends/chorizo-breakfast-burrito.md) - [Celebratory Egg Pizza Bagels](https://www.trendhunter.com/trends/pepperoni-pizza-egg-sandwich.md) - [Celebratory Sandwich Promotions](https://www.trendhunter.com/trends/einstein-bros-bagels-national-bagel-day.md) - [Hearty Stacked Breakfast Sandwiches](https://www.trendhunter.com/trends/doublestack-egg-sandwich.md)