# Sweat-Focused Body Care Products HIKI Makes Everyday Body Care Products with a Focus on Sweat By Laura McQuarrie | Published 2020-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-body-care References: [thezoereport](https://www.thezoereport.com/p/new-body-care-brand-hiki-launches-by-giving-away-products-to-hospital-medical-facility-workers-22627148) & [hiki](https://www.hiki.com/) HIKI is a new everyday body care brand that makes products to tackle sweat that are divided into categories for not only the underarms but also the feet, thighs, back and bust area. Some of the products offered by the brand include powders, anti-chafe sticks and single-use body wipes that are larger than the average face wipe. According to the brand, HIKI is devoted to creating "better sweat products with customers rather than for them." For the development of its products, HIKI worked with a group of consumers via the arfa Collective. As HIKI is a new brand that's launching during the time of COVID-19, it is offering its sweat products at no charge to hospital and medical facility workers. Image Credit: HIKI ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sweat-proof Beauty:** Disruptive innovation opportunity: Develop long-lasting and high-performance beauty products that can withstand sweat and humidity for active individuals. - **Targeted Body Care:** Disruptive innovation opportunity: Create specialized body care products that address specific areas prone to sweat and provide tailored solutions for different parts of the body. - **Collaborative Product Development:** Disruptive innovation opportunity: Engage consumers in the product development process to ensure customer-centric solutions for sweat-related issues. ### Who This Affects Most - **Beauty & Personal Care:** Disruptive innovation opportunity: Combine beauty and personal care with sweat-resistant formulations to cater to the needs of active individuals. - **Sports & Athletic Wear:** Disruptive innovation opportunity: Integrate sweat-wicking and odor-controlling technologies into sports and athletic wear to enhance comfort and performance. - **Medical & Healthcare:** Disruptive innovation opportunity: Develop specialized sweat management solutions for medical professionals and healthcare workers to ensure comfort and hygiene during long shifts. ## Related on Trend Hunter - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Gender-Neutral Deodorant Balms](https://www.trendhunter.com/trends/deodorant-balm.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Underarm-Focused Gift Sets](https://www.trendhunter.com/trends/kaianaturals.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Clinical-Grade Deodorants](https://www.trendhunter.com/trends/the-underarm-antiperspirant.md) - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md)