# All-Purpose Backpacks 'Wool & Oak' Debuted the 'EVERYDAY BAG' and 'TRAVEL BAG' with Many Features By Colin Smith | Published 2022-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/everyday-bag References: [kickstarter](https://www.kickstarter.com/projects/woolandoak/wool-and-oak-the-carry-on-backpack?utm_source=www.youtube.com&utm_medium=kickbooster&utm_content=link&utm_campaign=e9e3604d&ref=1xzyvt) Following the success of its crowdfunded 'ALL DAY BAG' from 2020, Wool & Oak launched an all-new crowdfunding campaign on [Kickstarter](https://www.trendhunter.com/trends/taskin-swift) for its upcoming 'EVERYDAY BAG' and 'TRAVEL BAG.' These are [multipurpose backpacks](https://www.trendhunter.com/trends/ultix-outdoors-superpack) fit for a variety of scenarios, with the EVERYDAY BAG combining the utility of a tech bag, a duffle bag, a backpack, and an [airline carry-on luggage bag](https://www.trendhunter.com/trends/venture-pack-system), all while remaining lightweight when empty. The backpack is available in two colors: Sand and Jet Black, each offering a premium minimalist aesthetic. Aside from the EVERYDAY BAG, the company's Kickstarter page offers a variety of TRAVEL BAG accessories, such as a fanny pack, a sling, a modular toiletry kit, a laptop-protecting sleeve, and a camera-carrying cube. The accessories and carrying bags vary in price, starting at $99 USD. Image Credit: Wool & Oak ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 94% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Multipurpose Backpacks:** Opportunities exist to create durable, affordable and stripped-down backpack designs that cater to various lifestyle needs all in one place. - **Modular Accessories:** Creating accessories with multiple applications which are tailored to fit various designs and uses to improve how users carry items. - **Lightweight Baggage:** There are opportunities to create innovative luggage that is designed to be lightweight, durable, and in line with TSA regulations and traveler needs. ### Who This Affects Most - **Travel Accessories:** Companies in this industry could create modular and versatile accessories that incorporate technology and fashion to improve the traveler's experience. - **Outdoor Gear:** There are opportunities for brands to make a line of outdoor gear that is geared towards users that have various lifestyle needs all in one place. - **Fashion:** Creating a new line of fashion-forward products that feature customizable modular designs, which could aid in convenience for the wearer. ## Related on Trend Hunter - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Lifestyle-Conscious Duffle Packs](https://www.trendhunter.com/trends/blackbriar-allaround-duffle-backpack.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Hybrid Travel Bags](https://www.trendhunter.com/trends/taskin-swift.md) - [Amalgamated Adventure Backpacks](https://www.trendhunter.com/trends/travel-hiking-adventure-backpack.md)