# Tiger-Themed Ice Creams Every True Tiger Brands Launches a New 'Tiger Tracks' Ice Cream By Kanesa D | Published 2024-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/every-true-tiger-brands References: [columbiamissourian](https://www.columbiamissourian.com/sports/mizzou_sports/tiger-tracks-ice-cream-released-as-part-of-mizzou-nil-product-line/article_f7903370-c064-11ee-af67-fb3535047729.html) & [everytruetiger.org](https://everytruetiger.org/about/)  Every True Tiger Brands unveils its latest product launch, now available at Schnucks stores. Introducing 'Tiger Tracks' ice cream, an enticing creation that features a luxurious golden vanilla ice cream base, generously studded with decadent chocolate sandwich cookies, and elegantly swirled with velvety vanilla accents. Offering a delightful sensory experience, 'Tiger Tracks' ice cream distinguishes itself from the renowned 'Tiger Stripe' ice cream produced by MU's College of Food, Agriculture, and Natural Resources. Despite its association with the trademarked Mizzou Athletics logo and the inclusion of athletes' jerseys through a promotional partnership, it's important to note that 'Tiger Tracks' ice cream is not officially affiliated with MU. “Jordan is such a great representative for our program,” Missouri volleyball coach Dawn Sullivan said in a news release. “As a St. Louis native, how special for her to be featured on an ice cream at her hometown store.” Image Credit: Every True Tiger Brands ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 25% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Flavor Combinations:** Innovative ice cream flavors using decadent mix-ins and swirls create a premium taste experience. - **Athlete-branded Products:** Collaborations with athletes for branded products offer unique marketing opportunities. - **Local Celebrity Partnerships:** Partnering with local celebrities for product endorsements enhances brand visibility in target markets. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can explore premium flavor combinations to cater to evolving consumer preferences. - **Marketing & Advertising:** Marketing and advertising professionals can leverage athlete endorsements for product promotions and brand awareness campaigns. - **Retail & Entertainment:** Retail and entertainment sectors can benefit from local celebrity partnerships to boost consumer engagement and loyalty. ## Related on Trend Hunter - [Baseball-Themed Ice Creams](https://www.trendhunter.com/trends/schnucks-cherry-cardinals-crunch-ice-cream.md) - [Tiger-Striped Bubble Teas](https://www.trendhunter.com/trends/tiger-milk-bubble-tea.md) - [Cookie Dough-Packed Ice Creams](https://www.trendhunter.com/trends/cookie-dough-moose-tracks.md) - [Baseball-Themed Ice Creams](https://www.trendhunter.com/trends/graham-slam-returns.md) - [Collaboration Fudge Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-x-moose-tracks.md) - [Double-Serving Ice Cream Bars](https://www.trendhunter.com/trends/snickers-ice-cream-x-travis-hunter-twopack.md) - [Roller Coaster-Inspired Ice Creams](https://www.trendhunter.com/trends/graeters-beast-feast.md) - [Positive Lifestyle Ice Creams](https://www.trendhunter.com/trends/life-is-good-ice-cream.md) - [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md)