# Guerrilla Obesity Awareness Campaign Every Fifth Child is Overweight By Ayman | Published 2008-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/every-fifth-child-is-overweight References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/guerilla-obesity-awareness.html) & [gesundheitsfoerderung.ch](http://www.gesundheitsfoerderung.ch/en/) Child obesity is fast becoming a global epidemic. The [Health Promotion Switzerland](http://www.gesundheitsfoerderung.ch/en) foundation has come up with a creative guerilla campaign to raise the awareness of this serious issue. The campaign uses the fact/slogan “Every Fifth Child is Overweight” on stickers placed on creatively designed pieces that instantly grab your attention. The campaign uses a specially designed Tricycle, Sledge, Bicycle and [school chair](https://www.trendhunter.com/trends/backtoschool-survey) with super-sized seats and the harsh-fact sticker to illustrate the wide-spread problem. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Child Obesity Awareness:** Guerrilla campaigns and creative designs can be effective in raising awareness about the issue. - **Global Obesity Epidemic:** The increasing prevalence of child obesity presents opportunities for intervention on a global scale. - **Obesity-related Health Interventions:** There is potential for new and innovative methods for preventing and treating obesity-related health problems. ### Sectors Adopting This - **Health and Wellness:** Companies in the health and wellness industry can create products and services that promote healthy living and address the issue of child obesity. - **Food Industry:** The food industry can focus on creating healthier options and reformulating products to reduce obesity-related health risks. - **Advertising and Marketing:** New and innovative advertising campaigns can be developed to promote healthy eating habits and active lifestyles for children. ## Related on Trend Hunter - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Obesity-Tackling Government Apps](https://www.trendhunter.com/trends/government-app.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)