# Inclusive Lunchtime Campaigns Whirlpool's Every Day, Care Helps a Syrian Girl Fit In at Lunchtime By Joey Haar | Published 2017-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/every-day-care References: [youtube](https://www.youtube.com/watch?v=umY3-79Xmk4&feature=youtu.be) Amid the [refugee crisis](https://www.trendhunter.com/trends/this-is-not-a-home) still ravaging the middle east, and Syria in particular, [Whirlpool's](https://www.trendhunter.com/trends/care-profiles) 'Every Day, Care' campaign is doing its part to help the families affected. One family in particular was helped by the Every Day, Care campaign: the Al-Salihis and their daughter, Sama. For the campaign, Whirlpool helped Sama to bring in food from her heritage to her class, showing the students local Syrian dishes and making Sama feel closer to home. In the video campaign, Sama and her mother make [traditional Syrian dishes](https://www.trendhunter.com/trends/keep-it-original) like Uzee, Fatayer, and Grape Leaves and bring them into Sama's class. To show their appreciation, the classmates worked with an illustrator to create a custom lunchbox based on Sama's own experiences immigrating to Canada from Syria. In the midst of a humanitarian crisis, it's important for brands to get involved. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Humanitarian Involvement:** Companies creating campaigns to positively impact families affected by humanitarian crises. - **Inclusive School Programs:** Incorporating diverse cultural foods and experiences in school lunch programs to promote inclusivity and diversity. - **Lunchbox Customization:** Customizing lunchboxes to reflect a child's individual experiences or cultural identity. ### Where This Applies - **Consumer Goods:** Consumer goods companies can use their resources to create social impact campaigns. - **Education:** Education industry can incorporate diverse cultural experiences and foods in school lunch programs. - **Illustration:** Opportunities for illustrators to work on projects promoting inclusivity and diversity. ## Related on Trend Hunter - [Diverse Lunchbox Campaigns](https://www.trendhunter.com/trends/the-lunchbox-moment.md) - [Children's Food-Insecurity Campaigns](https://www.trendhunter.com/trends/never-miss-a-lunch.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Familial Meal Kit Campaigns](https://www.trendhunter.com/trends/hellofresh-hello-dinner.md) - [Refugee-Supporting Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sunny-honey-home.md) - [Inclusive Lunch Campaigns](https://www.trendhunter.com/trends/love-your-lunch.md)