# Transformative Everday Photography Everyday by Eiko Ojala is a Project that Examines the Ordinary By Vasiliki Marapas | Published 2014-11-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/every-day-by-eiko-ojala References: [behance.net](https://www.behance.net/gallery/21246525/Everyday) & [ploom](http://www.ploom.tv/about-contact/) 'Everyday' by Eiko Ojala is described as being "a series of personal illustrations studying simple objects in unexpected situations." However, it's so much more than that humble description conveys. Turning the ordinary into something extraordinary is a special talent that few possess, and even fewer can turn into a career. Ojala is one of those rare individuals with a knack for transformation: each of the [household items](https://www.trendhunter.com/trends/ilan) in his series appears totally new, if not alien. The Estonian illustrator and graphic designer focuses on [silhouette, shape, light and shadow](https://www.trendhunter.com/trends/lightware-series). His artistic process involves [drawing things by hand](https://www.trendhunter.com/trends/drawing-series) and then playing with around them digitally. Ojala has a steady hand, masterful eye and a tasteful minimalism that makes each composition particularly striking. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 72% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Transformation of Ordinary Objects:** Opportunity for artists and designers to explore unique ways of presenting everyday items in unexpected and captivating ways. - **Digital Manipulation in Illustration:** Emerging trend of combining traditional artistic techniques with digital tools to enhance and create innovative illustrations. - **Minimalist Artistic Compositions:** Growing demand for visually striking and minimalistic compositions that engage audiences in a distinct and thought-provoking manner. ### Who This Affects Most - **Graphic Design:** Disruptive innovation opportunities in graphic design by incorporating hand-drawn elements and digital manipulation to create visually arresting illustrations. - **Art Market:** Emerging market for unique and transformative artworks that redefine the perception of everyday objects. - **Photography and Visual Arts Education:** Opportunity to incorporate the exploration of everyday objects and digital manipulation techniques in photography and visual arts curriculum. ## Related on Trend Hunter - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Daily Ritual Objects](https://www.trendhunter.com/trends/routines-collection.md) - [Transformation-Inspired Design Objects](https://www.trendhunter.com/trends/experimental-design-objects.md) - [Aesthetic Home Collections](https://www.trendhunter.com/trends/ilan-collection.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Object Design-Explorative Apartments](https://www.trendhunter.com/trends/apartamento-secreto.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Redesigning Restful Moments](https://www.trendhunter.com/trends/anew-project.md)