# Waste-Reducing Beverage Programs The Every Bottle Back Program Aims to Reduce Plastic Waste By Laura McQuarrie | Published 2019-11-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/every-bottle-back References: [specialtyfood](https://www.specialtyfood.com/news/article/beverage-companies-address-plastic-waste/) & [coca-colacompany](https://www.coca-colacompany.com/stories/every-bottle-back-coca-cola-joins-industry-wide-effort-to-reduce-use-and-boost-collection-of-plastic) [Coca-Cola](https://www.trendhunter.com/trends/toss-in-take-out), Keurig Dr Pepper and [PepsiCo](https://www.trendhunter.com/trends/collaborative-reuse-project) are teaming up for a program called Every Bottle Back, which ultimately aims to reduce plastic waste. The main components of the program are based on reducing the use of new plastic in the United States, improving the sorting, processing and collection of single-use plastic bottles, as well as promoting recycling with public awareness and outreach initiatives. The [American Beverage Association](https://www.trendhunter.com/trends/joby-air-taxi)-organized Every Bottle Back program also involves other partners like the World Wildlife Fund, The Recycling Partnership and Closed Loop Partners. As of late 2020, consumers may start seeing messaging on products that reminds that PET bottles are 100% recyclable and they have the potential to be remade into entirely new bottles. Image Credit: American Beverage Association ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plastic Waste Reduction:** The Every Bottle Back program is focused on reducing the use of new plastic and improving the recycling process for single-use plastic bottles. - **Public Awareness and Outreach Initiatives:** The Every Bottle Back program aims to promote recycling through public awareness and outreach initiatives to encourage consumers to recycle plastic bottles. - **Collaborative Sustainability Programs:** The Every Bottle Back program demonstrates the effectiveness of collaboration between beverage companies, environmental organizations, and recycling partners to tackle plastic waste together. ### Industries Being Reshaped - **Beverage Industry:** The Every Bottle Back program is relevant to the beverage industry as it encourages companies to reduce plastic waste and improve recycling practices. - **Environmental Conservation Industry:** The Every Bottle Back program presents opportunities for organizations in the environmental conservation industry to collaborate and contribute to reducing plastic waste. - **Recycling Industry:** The Every Bottle Back program highlights the importance of the recycling industry in improving the sorting, processing, and collection of single-use plastic bottles. ## Related on Trend Hunter - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md) - [Water Bottle Trade-In Programs](https://www.trendhunter.com/trends/water-bottle-tradein.md) - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [Plastic Reduction Concierges](https://www.trendhunter.com/trends/sodastream-sustainability-concierge.md)