# Artist Collaboration Charity T-Shirts Everpress Recruited 50 Artists for Its 50/50 Charity Capsule By Amy Duong | Published 2018-05-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/everpress References: [hypebeast](https://hypebeast.com/2018/5/everpress-collection-amnesty-dexter-navy-liam-hodges-octavian) & [instagram](https://www.instagram.com/stories/everpresshq/) London-based merchandise brand Everpress drew upon on the talents of 50 artists to collaboratively work on its [50/50 charity collection](https://www.trendhunter.com/trends/frieze-la) in conjunction with [Amnesty International](https://www.trendhunter.com/trends/amnesty-international-canada). The list of participants is comprised of creative minds from a variety of professions. There are collaborative artists including designer Liam Hodges, photographer and director Dexter Navy, rapper Octavian, Maria Falbo from COPSON, ASSID and [BRICK](https://www.trendhunter.com/trends/love-your-lunch) magazine. The 50/50 collection features 50 designs in total, centering around the theme of censorship, with visual representations recalling mass surveillance and cyber censorship culture. The full capsule will be showcased at London's Protein Studios beginning May 31, and the tees will also be available to purchase on location for the price of approximately $46 each, with all the proceeds going towards Amnesty International. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Charity Collections:** Businesses can work with artists and charities to create unique and purposeful products with broad appeal. - **Artistic Fundraising Campaigns:** Organizations can leverage the creativity of artists to raise funds and awareness for important causes. - **Socially Conscious Merchandise:** The production and sale of merchandise can become a way to promote social and political causes, providing unique engagement opportunities for consumers. ### Where This Applies - **Fashion:** Fashion brands can collaborate with charities and artists to create unique products and boost brand perception. - **Non-profit:** Charities can leverage the talents of artists and collaborate with businesses to create innovative fundraising campaigns. - **Art:** Artists can use their creativity for a good cause, while also generating revenue through merchandise sales and collaborations with businesses. ## Related on Trend Hunter - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Sustainable Artist Endeavors](https://www.trendhunter.com/trends/recasetify.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Charitable Collaborative Art Prints](https://www.trendhunter.com/trends/when-the-smoke-clears.md) - [Limited-Edition Art T-Shirts](https://www.trendhunter.com/trends/frieze-la.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md)