# Non-Alcoholic Cocktail Campaigns The Everleaf 'Try January' Campaign Will Offer Free Drinks By Michael Hemsworth | Published 2022-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/everleaf-try-january-campaign References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/12/everleaf-launches-try-january-initiative/) & [everleafdrinks](https://www.everleafdrinks.com)  The Everleaf 'Try January' campaign is being run in the UK as a way to help entice consumers out of the house to patronize their local bar, which are usually experiencing a bit of a slow period this time of year. The campaign will see consumers able to simply take a picture of their receipt for an Everleaf-based cocktail to be provided the full cost back from the brand. The campaign will enable bar-goers with any Everleaf menu item of their choosing, which also includes the band's signature Everleaf Spritz. Brand Founder Paul Mathew commented on the Everleaf 'Try January' campaign saying, "As a bartender and bar owner myself, the on-trade has always been at the forefront of what we do with Everleaf, so I’m delighted to be able to give everyone a reason to get out to bars and restaurants on us in the new year." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 82% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverage Campaigns:** Brands can capitalize on the growing trend of health-consciousness by launching non-alcoholic drink campaigns. - **QR Code Marketing:** QR codes can be utilized to increase engagement with customers by providing rewards for purchasing certain products or taking certain actions. - **Location-based Marketing:** Brands can increase foot traffic to bars and restaurants during slow seasons by launching location-based marketing campaigns, such as the Everleaf 'Try January' campaign. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can create new revenue streams by developing non-alcoholic products and campaigns around health and wellness trends. - **Hospitality Industry:** The hospitality industry can increase foot traffic to bars and restaurants during slow seasons by launching location-based marketing campaigns, incorporating unique promotional offers like Everleaf's 'Try January' campaign. - **Marketing Industry:** The marketing industry can explore innovative marketing techniques using QR codes such as reward-based marketing campaigns to increase brand engagement and loyalty. ## Related on Trend Hunter - [Flexible Festive Cocktails](https://www.trendhunter.com/trends/everleaf-x-the-alchemist.md) - [Lighthearted Dry January Campaigns](https://www.trendhunter.com/trends/january-its-anything-but-dry-campaign.md) - [Low-ABV Spirits Campaigns](https://www.trendhunter.com/trends/defy-january.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Alcohol-Free Highball Cocktails](https://www.trendhunter.com/trends/alcohol-free-highball.md) - [Kombucha Mocktail Campaigns](https://www.trendhunter.com/trends/kombucha-mocktail.md) - [Intimate Alcohol-Free Campaigns](https://www.trendhunter.com/trends/anything-but-dry-january.md) - [Mocktail-Making Incentives](https://www.trendhunter.com/trends/tips-for-sips.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/athletic-january.md)