# Hyperlight Vegan Lipsticks The Everlasting Hyperlight Liquid Lipstick Delivers Extreme Comfort By Laura McQuarrie | Published 2022-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/everlasting-hyperlight-liquid-lipstick References: [prnewswire](https://www.prnewswire.com/news-releases/kvd-beauty-launches-new-everlasting-hyperlight-liquid-lipstick-the-evolution-of-their-iconic-liquid-lipstick-featuring-global-brand-face-paris-jackson-301609974.html) & [kvdveganbeauty](https://kvdveganbeauty.com/products/everlasting-hyperlight-transfer-proof-liquid-lipstick) The new Everlasting Hyperlight Liquid Lipstick from [KVD Beauty](https://www.trendhunter.com/trends/gel-eyeshadow) is launching to replace the original collection, Everlasting Liquid Lipstick. This new product is [long-lasting and transfer-proof](https://www.trendhunter.com/trends/power-pout), and it was tailor-made to deliver a hyperlight feel, [all-day wear and unbeatable comfort](https://www.trendhunter.com/trends/matte-lip-tint). As the brand describes, "Everlasting Hyperlight Liquid Lipstick lasts like a liquid lipstick but feels like vapor." As part of a consumer study with 32 volunteers, 100% of wearers reported that the Everlasting Hyperlight Liquid Lipstick was comfortable even after eight hours of wear. The pigment-rich formula nourishes with raspberry stem cells and its flexible nature delivers high color payoff without caking, flaking or feeling dry. The formula can be found in 21 shades named after "poisonous plants and bizarre blooms." The Queen of Poisons collection is being introduced with Paris Jackson's second campaign with the beauty brand. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Vegan Lipsticks:** Develop innovative long-lasting vegan lipsticks using flexible and nourishing formulas. - **Comfortable Liquid Lipsticks:** Explore disruptive innovation opportunities to create lightweight and comfortable liquid lipsticks with high color payoff. - **Morbid Named Lipsticks:** Introduce a morbidly named lipstick line to differentiate from traditional color names, and leverage social media presence for marketing opportunities. ### Sectors Adopting This - **Cosmetics:** Innovate the cosmetics industry by using flexible, comfortable, and long-lasting vegan formulas, and unique product naming strategies. - **Beauty Campaigns:** Leverage the power of celebrity and influencer campaigns to further promote unique and innovative lipstick products. - **Marketing and Social Media:** Capitalize on unique product naming opportunities to create edgy, eye-catching social media marketing campaigns that resonate with younger consumers. ## Related on Trend Hunter - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Hyper-Sensorial Matte Lipsticks](https://www.trendhunter.com/trends/spike-valentino-buttery-matte-lip-color.md)